I. Has the website traffic increased?
The amount of website traffic is the most direct factor in judging the effectiveness of promotion, as the purpose of promoting a website for webmasters is to obtain more traffic, right? Regardless of where it comes from, as long as the traffic increases, it can be concluded that the website promotion has been effective. Of course, this effect also varies in magnitude. After all, expecting every promotion to achieve maximum effect is like a pipe dream. Webmasters should not be too greedy; as long as their website promotion shows even a little effect, it can serve as a booster for themselves. Therefore, regarding traffic, since webmasters check it daily, it does not mean they dislike analyzing data. Moreover, if they have promoted and the traffic has increased, the chosen promotion method naturally shows obvious results. Regardless of the size of the effect, webmasters should feel excited. Thus, determining whether the increase or decrease in website traffic is the most direct and simplest way to judge the effectiveness of promotion.
II. Has the website ranking improved?
Can promotion improve rankings? Does an increase in website ranking mean that the promotion was effective? In fact, many webmasters confuse website optimization with promotion. Website promotion is indeed one of the easiest ways to improve rankings, as building external links is a form of promotion, and publishing soft articles is another form of promotion. Promotion can also increase website exposure and recognition. When both are achieved, becoming a well-known site is not a difficult task. Therefore, when evaluating the effectiveness of website promotion, referring to whether the website ranking has improved is quite normal. Since building external links is also part of promotion, and webmasters know the role of external links in improving rankings, there is nothing wrong with using website ranking as a reference for analyzing the effectiveness of website promotion.
III. Is the source of traffic diversified?
Website promotion aims to allow users to enter the website from different places, such as Weibo, blogs, forums, Q&A platforms, etc. Isn't this saying that the effectiveness of promotion can be judged by the source of traffic? Moreover, once a website has a wide range of sources, it indicates that users can access the website from different directions, and search engines will consider the website very popular online, as the source is equivalent to other websites casting a supporting vote for one's own website. It's like how, if all the friends you know say someone is good, you would naturally have a preconceived notion when interacting with them. Therefore, whether the source of traffic is extensive or not allows webmasters to easily determine the effectiveness of their promotion and how effective it is.
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