What are keywords, and how to optimize keywords

by johnxuster on 2008-04-07 09:18:02

Keyword Optimization Strategy

1. Website Content

The actual content of your website is an important factor in your network optimization strategy. If you want your site to rank higher in search results, there must be substantial content on your website. Search engine spiders are essentially blind; they can only judge the quality of your site based on the content of your web pages, not from images or flash animations. Having sufficient content on all pages for search engines to index is a basic requirement for a successful search engine optimization strategy. It's easy to understand why a site with little content is hard to rank well. When people are looking for information, they always hope to find a site that includes a lot of important information. Naturally, websites rich in content will rank much better than those with less content. Every webmaster optimizing their site should remember this. Don't forget to update your website. Both search engines and visitors prefer to see newer information. What does this mean? It means you need to gather a large amount of information and focus on changes in this field.

2. Handling Keywords and Keyword Density

First, collect many keywords related to your website or product.

To prevent keyword stuffing, you can be flexible. For example, the keywords for http://www.buscx.cn could be "public bus inquiry" and "bus route inquiry."

There are usually hundreds of words on a webpage, so how do search engines determine which words are important for describing your site? Search engines count the number of words on a page. Repeated words or phrases are considered more important. Search engines use their own algorithms to calculate the importance of each word on your page. The ratio of the number of keywords to the total number of words on the page is called keyword density, which is one of the most important factors in a search engine optimization strategy.