On Credit Hype and Cheating on Taobao.com

Friends who have been following Taobao will find that many shop owners boost their credit rating by purchasing Q coins or recharge cards before switching to selling other products. Worse still, some cheat and falsify information by brushing each other's credit (by joining those so-called mutual credit-brushing groups and finding people to "pretend" to purchase inexpensive goods in order to get positive feedback).

This practice can be called a marketing strategy that helps new stores quickly obtain higher credibility because buyers on Taobao still pay attention to the seller's credibility when purchasing goods. However, Xiaoyi believes that for a long time, this method of boosting credibility through diamond-pushing hype or cheating mutual brushing has no benefits for buyers, other sellers, or even the sellers themselves.

For buyers, they cannot judge the actual product quality and store service quality of the seller due to the hyped or cheated credibility. Buyers will definitely suffer if problems arise.

For other sellers, shops that rely on hyping credibility or cheating directly affect other stores that are doing business honestly, and may even impact the entire e-commerce industry and Taobao.

For stores that hype their credibility, since they actually have little real sales experience, they cannot handle issues such as product quality problems or transaction disputes well. This leads to buyer dissatisfaction and even complaints and reports. In fact, Taobao's punishment for hyping credibility and cheating is quite strict, and these stores that rely solely on hype and cheating may be sealed by Taobao.

Therefore, boosting a store's credibility through hype or cheating might allow it to survive in the short term, but it cannot withstand the pressure from buyers, Taobao policies, the seller themselves, and competition from peers, and will soon collapse.

Here, I think that opening a store on Taobao should focus more on product quality and service. Especially service, which has now become an important factor for online shoppers when making purchases. Service should be planned as part of the store's long-term development strategy.

1. A store's service reflects its credibility. If the credibility is not high, then even the best products will be devalued in others' eyes.

2. Service also reflects the essence of your store. If the service is good, it shows that you are thinking about the buyer. You may attract repeat customers or recommended buyers (similar to word-of-mouth marketing).

3. Service reflects the dedication and work attitude of the store. Patiently answer their questions and try to solve their problems, which will demonstrate trust in the store.

That's all I'll say for now. Xiaoyi is also busy trying C2C recently. Although I've been in contact with Taobao and Paipai for a long time, running a successful online store still requires a lot of effort.

Author: Xiaoyi

Original Source: Internet Observation Blog

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Article Link: http://www.iview.org.cn/e-commerce/taobao-credit.htm