"Since March 4, the traffic to my Taobao online store has obviously decreased, the volume of transactions has sharply dropped, and the number of malicious reviews has increased. Now, many of us small and medium sellers have the idea of leaving Taobao." An angry Taobao store owner helplessly expressed. The same as this store owner, currently, many Taobao sellers are full of complaints. They gather on Baidu Tieba and QQ groups to protest against Taobao and plan a "market strike". All of this is due to a small review regulation that Taobao introduced a month ago.