"Zero Coca-Cola" limited edition collectors item popular online auction

by yinyin on 2008-03-26 13:37:20

This time, Coca-Cola China has specially launched a limited edition collector's set with the heavy launch of its sugar-free soda drink 'Coke Zero', and together with Taobao.com, will share it with fans of Coca-Cola and Coke Zero. The proceeds from the final auction will be used for a community project sponsored by Coca-Cola to promote environmental awareness and water conservation among young people.

The limited edition collector's set launched this time has a unique design, from the can design to the barcode, all reflecting the "trendy" nature. The sentence on the cool black can, "Who says sugar-free can't taste good? Try it and you'll know!" is confident and bold, making you want to open the can and take a sip to find out; the barcode, which is usually taken for granted, is cleverly composed of 13 "zeros" and transformed into the delicate "curve" of the classic Coca-Cola contour bottle, showing remarkable ingenuity; the can pattern incorporates more fashion trend symbols, allowing you to spread your wings of imagination! The cheerful ice cubes are the refreshing unlimited power, the nunchucks and extreme bicycles show invincible passion, and even the sharks at the bottom of the sea can't help but swim up to play... Such a beautiful and free realm is also the kind of life attitude advocated by Coke Zero - start from zero, bravely pursue dreams, freely release personality, and experience refreshing feelings!

Precisely because of this, the style-specific limited edition has become increasingly competitive in the bidding on Taobao.com, attracting nearly a hundred netizens to bid, and the current price is approaching the 1600 yuan mark, showing its explosive momentum.