**1. Website Simplicity**
Before the website goes online, we should adjust the overall layout and structure of the site. The style and framework of the website should be made to feel clean and fresh. There shouldn’t be too many complex structures. We should try our best to improve the homepage and inner page layouts and frameworks. Our new website doesn't need too much flashy code or templates. A simple and clean design is preferred according to Hefei Network Company.
**2. Regular Content Updates**
In the early stages after the new website goes live, we should update content regularly every day. It's absolutely unacceptable to update sporadically (e.g., work for three days and rest for two). For a new website, it is in an evaluation period when it first goes online, which can last from one month to three months. In the fastest cases, a good ranking can be achieved in about half a month. Therefore, during the evaluation period, we should focus on content updates to give search engines a very good impression of our site from the beginning. This will help lay a solid foundation for improving our site’s authority in the future.
**3. Original Content**
We should put significant effort into researching and writing original content. For search engines, a good website depends on whether its content is original and readable. Search engines prefer websites with original content because there is already too much repetitive content on the Internet. Search engines no longer favor repetitive content, so we need to cater to their preferences by making our original and semi-original content as outstanding as possible.
**4. Old Site Leading New Site**
If you don't have an old site, you'll definitely need to find a way. This method involves doing a good job with internal links. For website internal linking, we can use some high-authority sites to import links to our articles. Ideally, you should own some high-authority websites where you can post articles that include the title of your new website along with the link to the relevant page. If the search engine indexes the article on your high-authority site, it will also index the corresponding article on your new website.
**5. Exchange of Friendly Links**
It may be a bit difficult for a new website to exchange friendly links, but despite the difficulty, we still need to do it. Friendly links play an important role in search engine rankings. In the initial stage, we can exchange links with other newly established websites like ours. Of course, the premise is that snapshots and indexing must be reasonable. We should avoid exchanging links with sites that have been penalized by search engines.
The above article was edited and released by Hefei Network Promotion Company (http://www.feiyang688.com). Please indicate the source if reprinted.
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