MIX08: The Business Value of Design, Yisuo Network, Blog Translation

Yesterday, I had the privilege of participating in a panel discussion at Microsoft MIX08. The panel included Dave Blakey (IDEO), David Watson (Disney/ABC), Jason Brush (Schematic), Jimmy Kim (Nexon), and our moderator Will Tschumy (Microsoft). We discussed various aspects of creating business value through design, delving deeply into the key factors that contribute to success. Below are some of my thoughts on the topic of our discussion (the full video of the session will be available soon).

How do you define design?

Given my background in visual design, I define design as something that needs to communicate, and this communication with people goes far beyond words. Some might describe design in broader terms, and I can understand why...%E