The nationals like to buy the foreign goods, this is a rule which goes through in all the industries. As the current situation of the domestic portable digital player market is concerned, many high price products such as iriver, iAUDIO, iPod and Creative etc., as the world famous brands with international strength, their product quality is naturally beyond reproach. Relatively speaking, in addition to closely adhering to the price war strategy, many cost-effective national brands have another great gimmick to attract the consumers' attention - abundant functions. But since most of such products are made in China, when it comes to the quality of the domestically produced machines, whether in mental or in practical ability to tell, the consumers seem not to be confident enough. But is that really the fact?