Hong Kong Wen Hui Bao - The Hong Kong-based online travel website Zhen Travel Network has launched a renovated marketing strategy this month, determining the final归属 of a seven-figure contract through a "Martial Arts Congress" method for the Xi'an International Horticultural Exposition ticket sales. Regarding rumors about listing in Hong Kong within the year, Senior Vice President of Zhen Travel Network's Marketing Department, Ye Zhanhua, clarified through our newspaper that there is no specific timetable yet for the Hong Kong listing.
The competition in mainland China's tourism industry is fierce, but marketing methods of travel enterprises have been tending towards conservatism. This time, Zhen Travel Network strives for innovation and attempts fresh communication methods in the marketing field. It is reported that Zhen Travel Network signed a contract with Mayday (a Taiwanese band). Recently, Zhen Travel Network sent out an "Invitation for Rich Media King of Kings" to internet marketing companies. After a bidding process, five companies stood out and have already obtained six-figure rich media promotion business from Zhen Travel Network. A month later, Zhen Travel Network will evaluate the implementation results of these five companies, and the winning company will ultimately secure the seven-figure marketing contract from Zhen Travel Network.
Regarding rumors that Zhen Travel Network will go public in Hong Kong within the year, Ye Zhanhua clarified that there is no specific timetable yet for the listing. However, he revealed that in the second half of the year, Zhen Travel Network will make a significant investment in brand promotion. In addition to rich media promotion projects, they will also hold brand roadshows in cities such as Beijing, Guangzhou, and Xiamen to enhance the brand awareness of Zhen Travel Network. He predicted that Zhen Travel Network's sales this year will exceed 10 billion yuan (RMB).