Our staff reporter Wu Di - The 4th Beijing International Sewing Equipment Exhibition (referred to as BISMA in English) will be held at the China International Exhibition Center from March 27th to 29th. According to the organizers, among the companies registered for participation, mainstream brands account for 80%, and foreign brands make up 40% of the exhibitors, making it a true exhibition of high-quality sewing equipment.
From the exhibited products, the BISMA exhibition covers CAD/CAM, various sewing machines and parts, pre-sewing and post-sewing equipment, embroidery machines, garment laser engraving machines and other sewing equipment. Additionally, there are new sections showcasing new products and technologies in home sewing machines, providing equipment support for enterprises in the garment, hat, bag, furniture, and automobile products industries.
One notable feature of BISMA is that it is oriented towards end-users and is currently the professional sewing equipment exhibition with the largest number of viewers from the domestic garment industry. This year, BISMA expects over 100,000 professional visitors. To attract more professional audiences, the organizers conduct point-to-point contact with professional buyers through databases and convey important information such as their equipment updates, purchasing plans, and purchase times to the exhibitors; they collaborate with related associations and chambers of commerce in key provinces and cities for the garment, leather, hat industries, organizing group visits from member units and production enterprises within their industrial parks; they guide procurement representatives from key garment enterprises in the northern region to visit the exhibition, securing the maximum procurement intention for the exhibitors.
After three years of accumulation, the Beijing International Sewing Equipment Exhibition is transforming and upgrading from a core exhibition in the north to a national and international exhibition. Besides introducing brand manufacturers and attracting professional audiences, the organizing unit also adopts multiple methods to improve the functions of the exhibition, mainly including: product display, business negotiation, pattern-making competition, new product release, enterprise promotion, high-level forum, industry exchange, and brand promotion activities. During BISMA, a variety of events are arranged, mainly including: CAD/CAM promotion and display, 2008 New Sewing Equipment Release, technical seminars on sewing equipment, environmental protection and energy-saving workshops on sewing equipment, "sewing art" performance, grand lecture on new home sewing machines, etc., aiming to promote better exchanges between exhibitors and visitors through various means, enabling equipment manufacturers, dealers, and garment enterprises to better cooperate and fully reflecting the concept of the organizing institution: "high-class exhibition, deep-level service."
This article is reprinted from Engraving Machine Network http://www.gravograph.cn/