Why doesn't Baidu index the homepage of a website?

Baidu is currently a key focus for SEO in China, but if your website isn't indexed by Baidu, it will be impossible to achieve rankings. Many novice webmasters may become anxious about the issue of their homepage not being indexed. Today, Hefei Network Company will analyze the reasons why Baidu might not index your website's homepage.

1. Over-optimization of the homepage. This is a common issue among many websites. If the traces of SEO are too obvious, such as excessive use of keywords leading to keyword stuffing, then it is certain that the page won't be indexed.

Solution: Reduce the optimization traces on the homepage and lower the keyword density.

2. Large-scale article collection. Search engines don't like content that is repeated excessively. If your entire site consists of collected articles, it could result in your site not being indexed.

Solution: Increase the amount of original content.

3. Influence of friend links. Friend links can be a double-edged sword. While they provide support, they can also harm your site, potentially leading to penalties.

Solution: Remove links from sites that have been penalized or de-indexed.

4. Use of automatic redirect pages. Sometimes placing a redirect on a page might help guide users to the desired page, but for search engines, this is not friendly and might cause Baidu to discard the page.

Solution: Remove the redirect code and display the content as it is.

5. Excessive promotion using Baidu products. Some friends, upon launching their website, extensively use platforms like Baidu Zhidao, Baidu Baike, and Baidu Space to post links and advertisements. Overusing these platforms might lead to your domain being blocked.

Solution: You might have to abandon the domain.

6. Presence of inappropriate words on the website. If your website contains words that are prohibited by law or involve terms that are blocked by search engines, your website may not be indexed.

The above article is edited and published by Hefei Feiyang Network Technology Co., Ltd. (http://www.feiyang688.com).