Everyone knows that using blogs for external linking is an effective method, as blogs have high weight. Good blog articles are almost instantly indexed, and the external links are stable too. Today, Hefei Website Optimization will discuss a few points to keep in mind when doing blogs.
1. Improving blog indexing lies in the selection and publishing techniques of content
Blog indexing works similarly to websites, where it's necessary to attract spiders to crawl. Once the spider indexes the page and recognizes its quality, it will release the page. There are two major issues here: the update frequency of the blog and the originality of the blog articles. If you don't have enough original content, you can try pseudo-original content; Blog updates cannot be sporadic, especially during the initial period of establishing the blog, both the update frequency and the number of articles need to be stable. Generally, for a new blog, updating 2-5 articles daily and persisting for a month can yield small results.
2. Increasing blog traffic lies in long-tail keywords
Blogs need popularity, but relying solely on mutual visits for traffic is a very tiring task. Although mutual visits and comments effectively utilize the blog's ability to gather attention, most webmasters manage more than 10 different blogs, making it difficult to leave batch comments and conduct mutual visits.
The preferred method is to fully utilize long-tail keywords. Organize your long-tail keywords in advance or extract them from your website traffic, then combine them with the blog post content for blog construction.
3. Enhancing blog conversion rate lies in customization
Most free blogs offer customizable decoration features. A clear page layout and detailed company information are essential tasks for blog promotion. I've seen many webmasters' blogs using default templates, without pictures, without self-added sections, and without article formatting. One must ask, how much conversion rate can such blogs bring?
4. Using blogs to add external links
Using blogs to add external links is a long-term task. Blogs are relatively very free. You can include anchor text links, and even add friendly links on the homepage through free lists. Therefore, nurturing a few large blogs is truly a one-time effort that pays off forever. Using articles for chain linking can also make full use of the weight transfer of the articles. Keep in mind, modern search engines can now well identify chain links on the homepages of small blogs, so it's recommended to use articles for mutual linking and chain link building.