Baidu Hi lacks warmth, and its foreign name is not striking enough.

At midnight, Sina's exclusive news came out: the IM of Baidu that had been rumored so much was finally confirmed as "Baidu Hi", which would start internal testing on February 29th. As a commentator, I hurriedly went online to carefully browse through the news and interface style. But it turned out to be a big disappointment.

I originally thought that a company like Baidu that does search engines should have no doubt about its technical strength, and product design shouldn't be a problem. However, the more I looked at the interface style of Baidu Hi, the more familiar it felt, just like MSN that doesn't live up to expectations. Is it because I haven't rested well lately, my eyes are not focusing properly, and I'm seeing things? The product director of Baidu is too lacking in creativity. Thinking about Robin Li's demeanor, his handsome face once made countless women drool with longing. But when I look at the cold and lifeless face of Baidu Hi, all the saliva I just drooled dries up instantly. This interface is too vicious. Can you please show us a better-looking face next time when testing our tolerance?

Now let's talk about this name. Hi, in English, is just a casual daily greeting phrase, nothing could be more common. I assume Baidu's original intention was to give users a sense of intimacy. But unfortunately, the first thing that came to my mind was that famous ecstasy pill and the scene of disheveled hair and chaotic dancing. I sincerely apologize, perhaps it's because it's too late at night, my brain needs rest, and it's protesting. I heard there were also suggestions to use "Baidu Xiao Sheng". Baidu Xiao Sheng? Isn't that Robin Li? An interface as changeable as Tencent QQ? I can only sigh: Alas. And looking at the news release time: midnight. Aren't ecstasy pills always distributed at midnight? Could it be that Baidu's original intention was to make the public addicted to Baidu Hi like those who consume ecstasy pills?

Finally, let's talk about this name again. Baidu Xiao Sheng, the name sounds very Chinese. Xiao Sheng sounds the same as Xiao Sheng, which makes people think of what? Beautiful love under the moonlight in the western chamber, like poetry and painting. It seems that Baidu does not intend to give people such a feeling. Instead, they put a professor's face there, is it imitating Alibaba Wangwang? Baidu has always boasted that it understands Chinese better, but this time they chose a foreign name! It's incomprehensible. I really don't feel good inside. Even SHE is singing Confucius' words, becoming increasingly internationalized, how come Baidu took a foreign name that isn't loud enough? Baidu, are you getting further and further away from understanding Chinese?