Baidu Hi login interface allows account registration; beta testers (employees) say it will be well-received.

March 5 news: Netizens have reported that they can already register accounts from the login interface of Baidu Hi. After testing, Sohu IT found that it is indeed possible to register new users. On February 29, when Baidu announced its internal testing, registration was not yet possible. Meanwhile, there are reports that the invitation for public testing of Baidu Hi might be on March 14, but this has not been confirmed by the official side.

Baidu employees talk about their usage experience: They believe many people will use it.

On February 29, Baidu announced the internal testing of its self-developed instant messaging software, Baidu Hi, and stated that it would invite some users for public testing in the near future. Baidu CEO Robin Li subsequently posted a blog entry titled "Everyone will soon be able to high together" on March 1, jokingly saying that Baidu Hi wasn't his favorite name, while also stating that Baidu Hi would not use digital numbers.

At noon on March 5, several Baidu employees who had already used Baidu Hi shared their usage experiences. One employee said it was very simple to use, and it was very convenient to use other Baidu functions. Another employee mentioned that Baidu Hi integrates space, know, encyclopedia, tieba and other products, providing a one-stop service experience, allowing users to communicate with friends from tieba, know, and space. There were no extra buttons or pop-up ads. "Baidu Hi has all the common functions of an IM tool and also more integration with other Baidu products. I believe many people will use it," another employee said.

Wei Wuhui: This is a marketing strategy driven by curiosity and eagerness.

Sohu IT learned from blogs, forums, and QQ groups that recently the news of Baidu launching IM has become a topic of interest for enthusiasts, from community forums to tech blogs, even extending to QQ groups. Interestingly, Sohu IT found that there are already quite a few QQ groups specifically discussing Baidu HI. These netizens mostly care about when the public test of Baidu HI will start and the specific functions of Baidu HI.

BlogBus Chief Operating Officer Wei Wuhui commented in his blog, "In business, consumers (users) need to feel that they must use it. If they think this product is useless to him/her, the death of this thing is sooner or later."

At the same time, Wei Wuhui talked about his view on the spread of the Baidu IM event from a marketing perspective. "This is how powerful and clever commercial companies are. It can turn non-existent needs into real demands. The first step to turning no need into demand is: curiosity and eagerness." He summarized it as a marketing strategy driven by "curiosity and eagerness."