China Mobile launches mobile phone blog service

When major Internet sites such as Sina, Sohu, Blogcn, Tianya, and Mopu were engaged in a large-scale blog competition, China Mobile was entering the blogging arena with a leading posture. On August 15th, China Mobile officially announced the launch of its mobile blogging service in Beijing. The "China Mobile's First Mobile Blog Contest" was also inaugurated on the same day. During the press conference, all well-known domestic blog site CEOs were present as China Mobile, acting as an industry leader, joined hands with ten companies including Sina and Blogcn to promote mobile blogs. From then on, China Mobile users will be able to write and browse blog content anytime and anywhere via their mobile phones.

Last year, at the Mobile Blogging Summit Forum held in Beijing, some participating experts and scholars believed that mobile blogs would become the next profit growth point for operators. Although at that time, the term 'mobile blog' was not yet known to the public. However, China Mobile's participation undoubtedly made mobile blogs quickly a focal point of attention, and the profit model is expected to change because of this.

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Four Ways for Mobile Users to Try Out

According to China Mobile, after activating the mobile blog service, users can access and write blogs through four methods: the Internet, WAP (directly accessing China Mobile's Monternet website via mobile phone), MMS, and IVR (a voice interactive platform based on mobile phones). It is understood that China Mobile will adopt the traditional model of content fee + traffic fee to charge for mobile blogs. However, from August 15th to the end of the year, during the Mobile Blog Contest, only MMS sending fees and mobile Internet traffic fees will be charged for using mobile blogs...