In the earlier announced "Proposal for China's Beverage Industry '12th Five-Year' Growth Plan", the China Beverage Industry Association conservatively estimated that in the next five years, the total output of beverages in our country will grow at an annual average rate of 12%-15%. Among these, packaged drinking water will still account for the largest proportion. The growth momentum of tea beverages and protein beverages will be strong, and their proportions will increase. Protein beverages made from raw materials such as coconut, soybean, peanut, apricot kernel, walnut, and other plant nuts and fruits may welcome a period of high-speed growth.
"Plant protein beverages will usher in a new wave of beverage trends in China," determined Zhang Chunchang, chairman of Hainan Coconut Island Group, who has planned to enter the beverage market for many years. "We will firmly grasp this market trend this year, launch a series of plant protein beverages using coconut juice as raw material, which are characteristic agricultural products of Hainan, and comprehensively start the characteristic agriculture strategy of Hainan Coconut Island."
It is reported that the first generation of plant protein beverages represented by Hainan Coconut Juice and Chengde Walnut Milk from Hebei Province have long been well-known to women and children. However, during the rapid development process of China's beverage market, the plant protein beverage market has not grown significantly. In recent years, due to the inherent "natural, green, nutritious, healthy" category characteristics of plant protein beverages, they suit the development trend of the beverage market and are increasingly favored by consumers. The consumer base is rapidly expanding. Many companies see the potential of the plant protein beverage market and have entered this field, achieving remarkable results. Xiamen Yinlu Peanut Milk's sales exceeded 3 billion yuan; the newly emerged Yanguang Six Nuts from Hebei province broke through the 1-billion-yuan sales mark, becoming a dark horse in the beverage industry.
"This once again proves that plant protein beverages have great growth potential, and this field will become a key细分market for the beverage industry to develop and a new growth point for the industry," Zhang Chunchang revealed. "Coconut Island will rely on its capital advantages as a listed company, its ability to integrate Hainan’s characteristic agriculture, and its brand and distribution advantages in the health wine industry to decide to enter the original ecological characteristic drink market. This year, we will focus on plant protein beverages using coconut juice as raw material."
It is understood that Hainan Coconut Island Co., Ltd. is the only listed company in China's health wine industry. Its "Coconut Island" brand is a China Famous Brand and a China Well-Known Trademark. In 2010, the company was awarded the title of "National Trademark Strategy Implementation Demonstration Enterprise" by the State Administration for Industry and Commerce. Hainan Coconut Island Group has successfully launched products such as Coconut Island Deer Tortoise Wine, Coconut Island Haiwang Wine, Haikou Grand Melody, and Coconut Island Food.
In recent years, with the rapid development of the beverage industry and the continuous emergence of successful cases like Wang Lao Ji entering late but succeeding, the beverage industry has always been a hotly watched industry by many enterprises and investors. "The market share of food and beverage is concentrated in industry giants and strong individuals. New products and projects without substantial market investment are hard to achieve anything," Zhang Chunchang indeed had already judged and prepared mentally for the increasingly competitive beverage industry.
The China Beverage Industry Association's 12th Five-Year Plan points out that due to...
(Note: The last sentence seems incomplete in the original Chinese text.)