The real-name system for online shops has been in effect for over a year now. In accordance with relevant regulations, all major online shopping platforms have required operators to register their personal information under their real names. The implementation of the real-name system for online shops not only provides consumers with shopping security but also effectively maintains the once chaotic order of the online shopping market. Furthermore, it has played a significant role in promoting the expansion of online shopping scale.
As the scale expands, the issue of how Internet users can protect their consumer rights becomes increasingly important. An increasing number of consumers enjoy online shopping, which has won the affection of young people due to its speed, convenience, and low prices, especially among the post-80s generation who are the main force of online shoppers. The post-80s generation is relatively superior in terms of knowledge and education, paying more attention to the protection of their rights, thus allowing them to shop safely online with peace of mind.
According to user research data released by Alipay on quick payment, over 60% of users are from the post-80s generation, while users aged 40 and above account for less than 10%. This indicates that the post-80s generation prioritizes efficiency in online consumption and loves keeping up with trends, naturally becoming the backbone of online consumption. They are the first to accept new things and have higher requirements for the performance of online shopping payment tools, forming a highly active and growth-potential group of quality users for quick payment.
Many of the post-80s have already graduated from university and started working, having more disposable income at their disposal. The oldest of the post-80s are already 31 years old, some having entered the middle class. According to statistics, more than 100 million Internet users in our country have experience in online shopping. The real-name system for online shops has enabled online transactions to摆脱the awkward situation of "having no law to follow", promoting honest operation of online shops. With the guarantee of payment tools, the online shopping environment has become safer and more reliable.
As the annual Mid-Autumn Festival approaches, merchants have also launched online marketing campaigns. Some supermarkets and specialized shopping websites have teamed up to offer online group-buying services, while some large shopping centers have even set up their own group-buying websites, creating an intense pre-festival marketing battle. Similarly, in the IDC industry, holiday activities have sparked fierce market competition. The author learned from Now.cn, one of the top ten brands in network service providers nationwide, that the company's main market for network products is concentrated among the post-80s group. Its professional and high-quality services provide stable and reliable products, earning much praise. On this joyous occasion of the Mid-Autumn Festival, the company has launched a big promotion offering a 10% discount for direct customer payments, along with consecutive activities such as free domain names and cash coupons, making the marketing extremely thorough.
When the post-80s inherit the traditional festival thoughts, they have been influenced by their elders since childhood. "Giving gifts during festivals" has long formed a traditional virtue of courtesy in people's minds. Merchants doing business online indeed greatly meet the needs of the post-80s. A more secure and comprehensive online shopping environment can increase consumption levels and better align with the pace of the Internet age, creating a colorful and wonderful tomorrow amidst busy lives.