He is a genius and a madman, Jobs' product design quotes:
1. Don't design according to users' bad habits, nor according to programmers' thinking!
2. Stick to good ideas and don't let the noise of others' opinions drown out your true inner voice. When your idea doesn't hold up, immediately and generously discard it - this is actually another form of persistence.
3. No product should be released to users with bugs, even if it means delaying the release date and losing credibility with the media.
4. A product must always feel fresh, but we will never be guinea pigs trying unprecedented new products.
5. Why make the logo so big? Apple's products should be recognizable as Apple's at any time, not because of the logo but because of the product itself.
6. Using one less line than others can lower manufacturing costs; providing more value identification than others leads to higher profits - that's Apple.
7. All products will leave the Apple store eventually, but they must stay within the Apple system. We need to help customers keep using Apple products until they're obsolete.
8. If IBM Thinkpad lost its red dot, it wouldn't be a Thinkpad anymore. If MacBook added a red dot, it wouldn't be either an IBM Thinkpad or an Apple MacBook.
9. Make those in the team who say "impossible" feel ashamed for not being able to achieve it.
10. A brand isn't just about slapping on the Apple logo - it’s about quality and confidence, along with a commitment to customers.
11. Don't live for others, nor live for today's self. Do today's work well, and tomorrow naturally belongs to you, with a salary naturally higher than others.
12. All functions in product design are an integral whole, there should be no reason to cut features and disrupt this integrity.
13. The difference between leaders and followers lies in innovation. Your time is limited, so don't waste it imitating others like Asians do.
14. Those in the team who want to use Keynote (Apple's PPT) to prove themselves only show that you're not capable - please present solutions.
15. Becoming synonymous with excellence isn't due to how smart someone is, but how hardworking they are.
16. In Eastern Buddhism, there's a saying: Always maintain the mindset of a beginner; possessing the mindset of a beginner is a remarkable thing.
17. Don't underestimate a single button on the iPod. What makes it different from others is that we came up with 21 plans, conducted 84,000 tests, and made 57 improvements. User satisfaction comes from unwavering persistence.