Here are some takeaways from learning online marketing for foreign trade with Teacher Xia Tao. I will write a simple outline. Teacher Xia Tao is a very polite, approachable, and calm teacher. Thank you, Teacher Xia Tao! Teacher Xia Tao's training is suitable for friends who are familiar with the internet. If you need it too, please click: xiatao.com. Yes, our online marketing system is becoming more mature, and we believe it will help you better and better.
1. Overall development and trends of the industry: before 01, exhibitions; 01-05 started B2B; after 05 integrated online marketing.
2. Salespeople must shift towards marketing in addition to sales (conversion of business opportunities).
3. When replying to emails, note the advantages of your product and company in the industry, and give at least 5 reasons for users to contact you.
4. Environment determines your potential, choose your industry, company, and boss (career prospects depend on individuals and environment).
5. For website construction, focus on these five points: homepage, navigation, content, speed, layout.
6. Very specialized products are not suitable for B2B but are more suitable for SEO.
7. Website Construction: Don't put pictures just for the sake of putting them. Delete useless things (users spend only about 20 seconds browsing the entire website!).
8. The importance of email marketing: continuously find customer resources, accumulate resources, and send emails generally once every two weeks or twice a month. Too much can be counterproductive.
9. The email subject determines whether the user opens it, so the subject is extremely important.
10. Provide at least 5 reasons in the email content for customers to reply, let customers respond, extract needs, and then quote prices - this is practical and effective!
11. Most people fail in entrepreneurship because they can't afford to lose. Only those who can afford to lose will win.