With this question in mind, while I was accompanying my daughter during our playtime, I paid attention to the things around me. An unintentional event gave me a sudden enlightenment. When I was sitting next to an amusement facility, resting and watching my daughter happily enjoying herself, a tourist not far from me accidentally knocked over a bottle of cola. Although he quickly picked it up, more than half the bottle of cola spilled onto the ground. This tourist ignored it and walked away directly (hehe, it must be a tourist from mainland China; this is a common occurrence on the mainland, and there's nothing surprising about it). However, a nearby cleaner quickly ran over (I don't know how he noticed the spilled cola, maybe his eyes were always scanning like a radar) and began calling out to tourists not to step on the spilled cola (this is very important, if the tourists' shoes get stained with cola, wherever they go will be contaminated by the cola), then started cleaning. According to our usual routine, using a mop to dry the spilled cola would be enough. No, the cleaner first laid down snow-white absorbent paper on the cola stain, drying the cola (at that time, he didn't have a mop nearby, just carrying a lot of absorbent paper in his pocket), then poured some clean water on the stain, repeatedly scrubbing with a broom, and then dried the dirty water with absorbent paper, repeating this process until there were no traces of cola left on the absorbent paper. You might say, is this necessary? What a waste of so much paper! But if we think carefully, if every stain cannot be cleaned properly, then the contamination range of each stain is large enough to cause devastating damage to the environment of the amusement park. I finally understood, this is Disney, it's a kind of culture, reflected in the way every employee values details, does well in details, making every visitor feel comfortable and at ease through every detail. In the following two days of playing, such details were everywhere, sweet smiles, patient guidance...
The founder of Matsushita Electric Industrial Co., Ltd.
Each friend who has been to Disneyland may have this first impression: this is a clean fairy-tale world. During the May Day holiday, I took my daughter to Hong Kong Disneyland for a visit. My first impression was the same as everyone else's - clean, as if it was a newly opened amusement park, every facility seemed brand new, and the clean ground was almost spotless. However, Hong Kong Disneyland has been open for over a year and a half. How does it manage to remain so clean while receiving 5 million visitors annually?
What is corporate culture? How is it manifested? Simply put, it is actually the continuous perfection of an enterprise in various details.
We usually divide the growth process of a company into three stages: the first stage is operating products, which means focusing on products, achieving commercial benefits through product trading, and obtaining operational profits through technological innovation, product development, production, and sales activities. The second stage is operating brands, where products are merely carriers of the brand. The same product can have vastly different values depending on the brand attached to it. The most familiar examples are Nike shoes and Dell computers, whose products are manufactured by others, and the core value of their products lies in the brand. The third stage of a company's growth is operating culture, such as Germany's car culture and America's fast-food culture. The excellent and long-lived companies among the Fortune Global 500 are actually operating culture.
There are countless examples of corporate culture being reflected through attention to detail. Below are a few classic examples of corporate culture that everyone is familiar with:
Although corporate culture encompasses many aspects, such as BI (Behavior Identification System), VI (Visual Identification System), MI (Mindset Identification System), etc., ultimately, corporate culture is manifested through details in various aspects of the company and its employees. Because when we come to a company, what we often feel first is the unique behavior of the company, sensing a kind of atmosphere - its culture. Seeing one part reveals the whole, which is the principle behind this. Isn't the attention to detail in the work of Disney employees mentioned at the beginning of the article also an external manifestation of Disney culture?
This article comes from "The Solution Path for Domestic Clothing Enterprises 'Inventory Overhang'_1712".