Second, Liushen shower cream better understands the Chinese family concept of caring for the entire family. Liushen naturally expands its product base by appealing to the emotion of family sharing.
First, Liushen shower cream analyzes that domestic customers bathe more frequently in the summer and desire a cool and refreshing feeling. With this as its product appeal, Liushen shower cream accurately targets its audience with natural results.
Besides reliable quality and extensive distribution channels, the main reason for Liushen shower cream's continued best-seller status over multiple years is the high alignment between the value proposition of Liushen products and the value expectations of target customers. Wang Zhuo, Vice President of Shanghai Jahwa United Co., Ltd., told reporters this way.
Liushen shower cream has been a best-seller in the domestic market for more than 5 consecutive years. During the summer period from April to September each year, Liushen shower cream firmly occupies an absolute leading position in the shower cream market with a market share of about 40%. In the small-scale personal care industry, Liushen shower cream is the only local daily chemical product that can compete with multinational brands such as Procter & Gamble and Unilever.
Third, Liushen shower cream consistently grasps the unique taste of Chinese consumers' trust in traditional Chinese medical culture, establishing a unique product positioning as a shower liquid with Chinese herbal ingredients. Liushen shower cream has established a strong market differentiation for itself.
Liushen shower cream accurately locks onto the consumption psychology of its target customers:
Fourth, compared to the generally higher prices of international brand shower creams, Liushen shower cream's price is relatively moderate, allowing Liushen to quickly gain customer recognition.
In the brand competitiveness ranking of daily chemical products under the shower cream category, Shanghai Jahwa's Liushen shower cream ranks first with a market share of 18.04%, surpassing the second place Lux by 10.54%. Among the top five brands in market share, the remaining four are all multinational company brands.