Talents are hard to find: who has made the million-yuan annual salary of e-commerce professionals possible

What is the most valuable in the 21st century? Talent! After Uncle Li from "A World Without Thieves" said this line, it was constantly repeated by different people over the next two or three years because it indeed articulated the biggest truth of the 21st century.

Since the development of the Internet over the past decade, its promising future has become clear to everyone. Everyone can feel the rhythm that e-commerce brings to real society. With the rapid expansion of e-commerce, more demands are directed at the talents behind the scenes who operate e-commerce platforms. The lack of talent will severely affect the development of many Internet companies.

Recently, a news report titled "Serious E-commerce Talent Bubble: Two Years of Work Experience for an Annual Salary of One Million Yuan" caught the attention of netizens. According to the report, those with one year of experience call themselves experts, and those with two years of experience demand an annual salary of one million yuan. Although there may be some exaggeration, insiders claim that the current situation of e-commerce talent shortage is not far from what is described. Even if you offer a one-million-yuan annual salary for an e-commerce expert, it's hard to find a suitable candidate.

According to relevant reports, as of March 2011, the total number of group-buying websites had exceeded 3,600, with a monthly growth rate of 29.33%; online retail websites numbered 11,800, with a monthly visit volume reaching 309 million; industry e-commerce websites numbered 21,700, growing by 31.16% compared to the same period last year. In 2011, the overall e-commerce industry showed continuous growth, making e-commerce professionals highly sought after.

According to a talent report from 51job.com, in May 2011, the internet and e-commerce industries surpassed the real estate industry with a demand for 140,000 talents, ranking first in terms of talent demand. It is estimated that in the next ten years, China’s e-commerce professional talent gap will be at least 2 million, excluding the various positions needed across the entire e-commerce ecosystem.

Industry experts believe that with the high-speed development of e-commerce, a bubble in e-commerce talent is rapidly forming. Behind this talent bubble lies a financing bubble. Due to the demand for talent, companies use their funds to expand their teams, leading to situations where high salaries are offered within the industry, employees make unreasonable demands on compensation and stock options but lack corresponding work capabilities. These e-commerce talents not only make unreasonable demands but also lack loyalty to their companies, and collective job-hopping is not uncommon.

Overall, although large e-commerce enterprises also suffer from the battle for talent, small and medium-sized enterprises (SMEs) are the ones most affected. SMEs, in their efforts to transition and upgrade through e-commerce, desperately seek e-commerce talents who master both information technology and business rules. However, most talents in SMEs with computer and network technology skills do not understand management, while those familiar with and skilled in management lack network technology expertise. Industry insiders analyze that SMEs lack appeal to professional e-commerce talents, who often choose platforms with strong resources. The lack of e-commerce talent has become a weak point for many SMEs.

A well-known domestic e-commerce expert from nuo.cn suggests that instead of spending large sums of money to compete with large enterprises for talent, SMEs should consider finding trainable talents, cultivating them personally, fostering their loyalty to the company, and promoting the development of e-commerce within the enterprise, achieving a win-win situation. Additionally, it is recommended to choose professional web builders and IDC service providers to build e-commerce platforms. For long-term business operations, professionalism can bring more benefits to the enterprise, attract talent, and retain talent.

Author: Guangzhou Yinghu Network Development Co., Ltd. (China Nuowang). Copyright belongs to Guangzhou Yinghu Network Development Co., Ltd. If you need to reprint, do not arbitrarily delete or add advertisements; violators will be held legally responsible. A special statement is made.

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