Why is the "Taobao style" so popular? IDC online marketing also needs to keep up with the trend.

Dear friend, are you a bachelor's degree graduate? Are you proficient in using office software? Can you communicate fluently in English? Do you have a driver's license? Come and see, the Secretariat of the Trilateral Cooperation among China, Japan, and Korea is hiring! It's an international organization that will soon be established in South Korea, the hometown of Bae Yong-joon, Lee Young-ae, Song Hye-kyo, Kim Hyun-jung, Rain, and others. This recruitment includes six positions for research and planning, as well as public relations and external publicity. For more information, please contact 65962175. No delivery included. On the morning of August 1st, a unique recruitment advertisement caught the attention of netizens. It was reported that this recruitment advertisement was released by the official Weibo account of the Ministry of Foreign Affairs. Within three hours, it was forwarded over 4800 times and sparked heated discussions among netizens.

Many netizens believe that the Ministry of Foreign Affairs has broken away from its official style this time, using the popular Taobao language to release information, which appears intimate and unique, refreshing people's eyes. Some netizens opposed it, stating that the Ministry of Foreign Affairs is somewhat overly cute this time and not serious enough. Regardless of the opinions of netizens, it is an undeniable fact that the Ministry of Foreign Affairs has caught the attention of netizens through the use of Taobao language. It was reported that when the same recruitment information was officially released on July 26th, it did not attract much attention from netizens, with less than a hundred forwards, forming a contrast with the Taobao-style recruitment information.

Taobao language is a linguistic style that became wildly popular online after Fanke language and Roaring language. It originated from sellers on Taobao promoting their goods and later developed by netizens for online communication, making Taobao language suddenly famous. Like Fanke language and Roaring language, Taobao language captured the public's attention from the day it was born and has since been widely applied in various fields. In July, it was reported that Nanjing University of Science and Technology used Taobao language in text messages notifying students of their acceptance: "Dear friend, congratulations! You've been accepted into our school! Dear friend, report on September 2nd! The admission notice will be shipped tomorrow! Dear friend, all five stars! Please leave a good review!" The unconventional acceptance SMS made many students chuckle, instantly shortening the distance between the school and the students.

In recent years, with the widespread use of the Internet, the efficiency and speed of information dissemination have greatly increased. In the past, people often said that those in certain industries need to stay ahead of the times and be followers of trends, but now this has become a nationwide phenomenon. Unique linguistic styles like Taobao language and Roaring language benefit from the creative ideas of netizens, and these are precisely the distinctive ways that highlight this unique era centered around the Internet. Based on this, many enterprises and even state institutions have begun to flexibly apply these trendy linguistic styles prevalent on the Internet to shape themselves because this is the way closest to the masses.

Some people believe that Taobao language represents warm relationships built on ice. Behind seemingly affectionate titles lies a purely cold buying-selling relationship between strangers. However, there is no denying that this one word "dear" indeed establishes a sense of trust between two strangers. This time, the Ministry of Foreign Affairs and Nanjing University of Science and Technology cleverly used Taobao language, changing their previous serious and rigid image of state institutions and universities, successfully altering the impression in the minds of netizens and students, causing a热烈response, which is certainly worth learning from by various enterprises.

Ms. Yang, a business expert at China Nuowang, stated that effectively using internet buzzwords is indeed a good marketing method. It can get closer to customers' lives, shorten the psychological distance between each other, making communication more relaxed. She also humorously composed a segment of Taobao language: "Dear, do you want to build a website? We provide a one-stop website construction solution from domain names to hosting space! There's an international English domain name, a 150M American server space, and a 10G email box! Only 686 yuan per year! Dear, remember to leave a good review!" She indicated that this does have some elements of cuteness, but if used flexibly, it is undoubtedly a good marketing method.

Online marketing utilizes the contemporary network environment to conduct various marketing activities, including establishing corporate portals, relying on search engine rankings, placing online advertisements, joining B2B, B2C, SNS and other marketing platforms. However, companies often neglect to keep up with the times while showcasing their professional image during online marketing and promotion. When conducting marketing activities, aligning with current online trends, events, and topics can better capture the attention of netizens, achieving twice the result with half the effort.

Author: (China Nuowang) Guangzhou Yinghu Network Development Co., Ltd. (The article copyright belongs to Guangzhou Yinghu Network Development Co., Ltd. If you wish to reprint it, you must not arbitrarily delete or modify it or add advertisements; violators will be held legally responsible; hereby declared.)

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