Mid-sized and Small Website Strategy: Coexisting with the Internet Giants

The other day, Forbes website released a top-ten-strong list of global websites except for the United States. Four Chinese websites ranked among them, which fully showed that Chinese Internet companies have an outstanding position in the world. It was reported that the top ten global Internet websites (except for the United States) were respectively Baidu (Baidu.com), Tencent (QQ.com), Yahoo Japan (Yahoo! Japan), Google India (GoogleIndia), Taobao (Tabao.com), Sina (Sina.com), Google Germany (GoogleGermany), Yandex (Yandex.com.ru), and Google UK (GoogleUK). Among the listed websites, the Chinese websites Baidu, Tencent, Taobao, and Sina ranked respectively first, second, fifth, and sixth. The list is based on traffic rankings. According to information, currently Baidu and Tencent rank respectively sixth and tenth in the traffic ranking of all websites globally, making them one of the top ten most popular websites globally. Notably, China currently not only has websites such as Baidu, Tencent, Taobao, and Sina that rank at the forefront globally, but also websites like NetEase, Dangdang, Tudou, and Sohu that are famous domestically. They possess a vast customer base, a powerful technical backend, and substantial funds, making them unshakable giants in China's Internet industry. Then, under the halo of these giants, how do medium and small-sized websites survive? Medium and small-sized websites have always faced severe survival challenges. Compared with large websites, medium and small websites appear very resource-constrained in terms of manpower and material resources, lacking social resources and risk resistance capabilities. As large websites continue to grow stronger, countless medium and small-sized websites have quietly sunk in wave after wave of harsh challenges. How can they coexist with the giants in such a harsh environment and stand out among similar medium and small-sized websites? In response, domestic well-known e-commerce expert nuo.cn put forward several suggestions: 1. Website construction should be content-centric. As a new media, content is arguably the core competitiveness of media. And websites, as carriers of new media, cannot develop into mature carriers simply relying on technological advancement; ultimately, it still depends on content to support the website. Moreover, the lifeblood of the Internet lies in information. Having a beautiful page and fancy programs without substantial content makes even the prettiest website no more than a vase, lacking practical significance. Therefore, webmasters should focus their efforts on content construction to meet user needs. 2. Website construction should have precise positioning. Nowadays, many websites are doing portal sites. The reasons are first that there are a large number of portal site programs available online, and these widely used open-source programs greatly save initial investment. Second, portal sites have various kinds of content, attracting all sorts of users. However, such small portal sites competing with large portal sites like Sina and Tencent is purely wishful thinking. Portal sites with small capital and small investments find it too difficult to make their content rich while simultaneously improving the website interface. Medium and small-sized portal sites need to have precise positioning, determining what type of customers to attract and what kind of information products to provide. Specializing and professionalizing in one aspect is better than trying to cover all aspects and failing in all. 3. Timely maintenance and organization of the website. Currently, domestic supervision of websites is very strict, and non-compliant websites will be deregistered and shut down. To avoid this situation, webmasters should strictly monitor the content on the website, delete non-compliant information early, and ensure the legality of the website. Additionally, attention should be paid to enhancing the security prevention capabilities of the website, updating the latest virus database and vulnerability patches in time, preventing virus and hacker intrusions. 4. Innovation and individuality. Innovation is the most important thing for enterprises, especially for the ever-changing Internet. Simply copying others' results definitely won't achieve the same level as others, let alone surpassing them. There must be a point that can attract users. Similarly, individuality is also indispensable for a website. Some commentators pointed out that Sina Weibo is male, while Tencent Weibo is female. This insight is possible because each has its own personality. 5. Selecting the appropriate service provider. During website informatization construction, cooperation with service providers is necessary. When choosing which service provider and which service, it should be determined according to your own situation, selecting according to the amount of funds and targeted user groups. Choose cooperative service providers according to professionalism, stability, scalability, security, high configuration, and other indicators. 6. Solid publicity. Publicity should be carried out solidly. Make good use of keyword searches, promote in forums and social networking sites, and use soft articles and other ways for publicity. Publicity is a persistent effort that won't immediately show results. First, let the website gain recognition, then increase its reputation through website construction, which is an effective way to establish a website brand. Jack Ma once said in a speech that webmasters are the hope of China's Internet. Just like when Alibaba started to do SMEs and created Taobao, a crucial point was entrepreneurship ten years ago. Ten years later, among medium and small-sized websites, there will surely emerge companies more Tencent-like than Tencent, more Baidu-like than Baidu, and more Alibaba-like than Alibaba. That is to say, opportunities will certainly exist. What medium and small-sized website managers need to do now is to overcome challenge after challenge, step up to higher levels, and finally, achieve success! Author: (China Nuowang) Guangzhou Yinghu Network Development Co., Ltd. (The copyright of this article belongs to Guangzhou Yinghu Network Development Co., Ltd. If you need to reprint it, you must not arbitrarily delete or add advertisements. Violators will be held legally responsible; hereby declared.) National unified sales hotline: 400-888-6638; National 24-hour technical support hotline: 020-34121161 Online consultation MSN: [email protected]; Online consultation QQ: 475342018 We promise to provide you with high-quality services and free consultations 24 hours a day. High-quality servers, corporate emails, domain registration, independent hosts, website construction, and other products and services. Our quality service and round-the-clock technical support will be your strong guarantee for success! Next: No next article Previous: No previous article