The key layout of a website is an issue that every optimizer is concerned about. So, what should be paid attention to? First, you need to understand what the main product of your company or website is, which product has the highest profit, and which one you want to sell the most. This content will continue to change with the development of the company, and there may even be seasonal changes. Due to SEO optimizers' lack of understanding of this industry or insufficient knowledge of products, it is difficult for them to accurately grasp the selection of keywords. Second, heat and difficulty are the most hesitating factors for SEOers. A new site often hopes for less difficulty in order to make progress first, but as it develops, it must inevitably challenge higher difficulty keywords. However, keyword layout is not something that can be done overnight. Once selected, it is equivalent to setting the tone, and changing it carries great risks, possibly making it hard to rank for high-difficulty keywords while also losing low-difficulty ones. After all, the weight of an enterprise site is limited. Moreover, with the development of the industry, the heat and difficulty of keywords also change, which is a headache for SEOers. Third, word segmentation technology. This is the most troublesome problem for search engines and also for SEOers. The Title and Keyword are limited. If we use limited words to achieve as many effective rankings as possible, this is what I personally think is the core technology of keyword layout! In general, separating and relating attributives and subjects as much as possible is a good way to improve the capacity utilization rate of Titles. For example, web construction, Shenzhen web construction, Shenzhen website production, Shenzhen web design, Zhenxin Network Technology Co., Ltd. can form more words, such as: Shenzhen web construction company, Shenzhen website production company, Shenzhen web design company, Shenzhen network company, etc. Having a good order can achieve more ranking effects. "Shenzhen web construction | Shenzhen website production | Shenzhen web design - Zhenxin Network Technology Co., Ltd." Such an order is relatively reasonable. Additionally, regarding optimization keyword techniques, at the beginning of optimization, thoroughly understand all relevant information about the optimized website. It's better to weave a net than to envy the fisherman from the bank. Before taking action, doing preparatory work well often leads to twice the result with half the effort, and it is necessary to look ahead as much as possible; the difficulty and heat of keywords should be appropriate. If it is an old site with many years, it has an advantage in domain weight, and it's not easy for a new site to catch up in a short time. Therefore, how to rank some keywords first while laying the groundwork for future development is the best choice. Reasonable word segmentation is the preferred method; competitors are the best teachers, and innovation can make "always imitated, never surpassed"!