The manifestation of Google's negative six penalty (style depends on扬)

Zac mentioned in the Dianshi Blog that "Google's sixth position penalty has been confirmed." After reading the article, I immediately checked the websites I had previously worked on and once again confirmed the existence of Google's negative-six penalty.

Here are the characteristics of websites affected by Google's negative-six penalty:

1. The penalized websites are all old sites with a long history.

2. Keyword rankings have consistently held the top position for a long time; some have consistently ranked within the top six but have been demoted to a fixed sixth position.

3. The penalized keywords are usually the most important ones with the highest conversion rates. However, some keywords still maintain their first position on the same webpage. Therefore, this penalty seems to target specific keywords rather than the entire domain or all keywords.

4. Analyzing the common features among the penalized webpages reveals that it is likely not an issue with the optimization of the pages themselves. Suspicions focus on factors affecting the entire website or external factors such as backlinks. It could be due to unnatural distributions of backlinks or a lack of changes in external links over time.

Conclusion from Fengcai Yiyang:

Affected site: www.china-inflatable.com

1. Domain age: 5 years

2. For the main keyword "Inflatables," the ranking was consistently at the top position until it dropped to sixth place in the latter part of last month. However, the keyword "Inflatable" still holds the first position!

3. Rankings for other pages remain relatively stable but have been affected, dropping by two or three positions.

4. The fourth point about penalties is correct. Currently, neither the site's pages nor its external links have been updated frequently. Additionally, when optimizing this site, Fengcai Yiyang employed techniques suspected of being manipulative. This could have been rectified, but unfortunately, Fengcai Yiyang ceased providing SEO services for this site.

In the article "Google Sixth Position Penalty Confirmed," Matt Cutts confirmed the existence of the sixth position penalty in a comment on Sphinn. Matt Cutts said:

When Barry asked me about the sixth position penalty at the end of December, I said I couldn't see anything that would cause this effect. However, about a week later, I noticed something that might lead to this phenomenon. We are in the process of making adjustments, and some data centers have already shown the modified algorithm, while others will be updated in the coming weeks.

Hopefully, this is due to Google adjusting its algorithms. As an SEO professional, appropriate strategies should be adopted to address this situation.

This article is reprinted from: Shanghai SEO http://www.seo-sh.cn/zhishi/google/255.html