Baidu SERP Adds "I Like" Button, Making User Behavior Data More Important

Baidu "I Like" is similar to Google's "+1" feature that was launched not long ago. However, Baidu's "I Like" does not require a logged-in account, whereas Google's "+1" requires a logged-in Google account to be used.

Baidu has recently put a lot of effort into user experience and the development of functional applications: Baidu Tongji (Baidu Analytics), Baidu SEO Suggestions, and the currently still in-beta site management tool are all aimed at collecting user behavior data, understanding more about user actions, and continuously improving on the shortcomings of their own products in terms of application and functionality. This helps to quickly enhance product competitiveness, which is also very important for current SEO professionals.