Changchun website construction and web design pave the way for online marketing. Why do some companies receive so many calls that they can't handle, while others find their newly launched websites getting no attention at all? One common flaw in some enterprise websites is the use of large Flash animations as the homepage content. While Flash may look appealing, it doesn’t effectively convey valuable information to customers. More importantly, search engine spiders currently cannot index Flash content. Moreover, sometimes even attractive Flash animations fail to load properly for users. If you must use Flash for your homepage, it is recommended to strictly control its size and embed valuable information within the Flash.
The title tag of a website should not just include the company name, especially if the company is not a well-known brand. How many people will search for a company by name alone? Therefore, during website construction, it is crucial to reasonably place keywords centered around the main products. When selecting keywords for a website, one should not be too greedy. Choosing overly popular keywords or excessively pursuing keyword density can lead to confusion and difficulty in achieving rankings. It's better to start with smaller local markets and gradually build up.
Website navigation is either monotonous and lacks innovation, or it’s bizarre and incomprehensible. Professional web design should consider both customer and business perspectives comprehensively. The banner section on the homepage often has too little readable information, wasting prime advertising space by displaying irrelevant content. Corporate logos and product images on the website lack appropriate alt tags. Internal linking structures could be improved to enhance user experience. After uploading the website, there are either no updates or updates lacking quality and consistency.
The footer information on the website needs further enhancement. You can add footer navigation, keywords, copyright information, registration details, etc., which can help clarify the website theme and verify its legitimacy. Observing, analyzing, and summarizing are essential for improvement. Website traffic statistics tools are indispensable for any website construction project, but some enterprises tend to overlook this point.
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