Keyword analysis refers to the scientific process of determining keywords based on the patterns of search requests initiated by searchers. Choose keywords that match your own capabilities, avoiding those with too low traffic. The process of keyword analysis is as follows: 1. Understand the industry overview:
1) Search for the main industry keywords; the websites on the first five pages of the search results can basically outline the industry.
2) The sites you are familiar with, including their establishment time, professionalism, scale, and main keywords.
3) Among the top 10 sites in the search results for industry keywords, are they mainly bidding sites, industry sites, corporate sites, or personal sites? If bidding sites and industry sites dominate, it indicates strong commercial value of the keywords; if personal sites dominate, most in the industry use ad alliance formats, and those with innovative profit models may consider entering; if simple corporate sites dominate, it suggests weak industry competition. From these aspects, you can roughly grasp the industry overview. Similarly, you can understand industries such as building materials, weight loss, tourism, non-ferrous metals, and filter materials. 2. Industry keyword set.
1) Search for the main industry keywords and click on more related searches at the bottom of the first page of the search results. Obtain a set of industry keywords from here and perform appropriate screening.
2) Obtain the daily search volume of each keyword from Baidu Index. 3) If you need more industry keywords, you can use the Chinese version of the Google Keyword Tool. 3. Keyword competitiveness analysis.
1) Select suitable ones from the industry keyword set.
Including: keyword relevance, keyword search volume, keyword commercial value. 2) Regarding the selected keywords (which we call secondary keywords), understand the ranking overview of secondary keywords in the same way as understanding the industry overview. 3) Secondary keywords often do not have strong competition. If directory links or content pages appear on the first page of search results, they can be determined as one of the target keywords.
4) It is necessary to analyze the top five naturally ranked sites, including SEO level, main keywords, site scale, establishment time, PR value, etc. 5) Generally, 3-6 months of development are required. Do you have such patience? If you cannot endure this time, you need to consider less competitive ones. 4. Keyword development plan and traffic forecast.
1) Determining a developable main keyword is highly beneficial for increasing website traffic. For example, you can initially determine "SEO optimization" as the main keyword, and as the website develops, there will also be good rankings in the search results for "SEO". 2) The development standard of keywords needs a clear hierarchy. 3) Traffic forecasting requires experience. Some keywords have high daily search volumes, but the majority of traffic is "intercepted" by the top three (bottom two) or bidding sites.
4) For large-scale industry websites, this step is particularly important. 5. Determine target keywords.
Based on the above analysis, you can basically determine the target keywords. For the main site (main domain name or homepage), three target keywords are often determined. Keywords for directory pages and content pages can be inferred accordingly. 6. Keyword design techniques.
Keywords have been excessively used by many spammers, and to date, many search engines no longer use this item for retrieval. Even if a few keyword combinations are paired with Meta, they can still assist overall optimization, but search engines will eventually abandon this item. When describing keywords, remember to avoid a few issues: keywords should not be reused, and a well-optimized character string for a good keyword should not exceed four keywords.