For Changchun website construction, we can analyze from the following factors:
1. Website LOGO: The logo, by definition, is the symbol of a site. The most important thing about a logo is to convey the positioning and business philosophy of the website in a graphical way, while making it easy for people to identify. Generally, there are three approaches in the design process of a website logo: 1) Directly use the website URL as the logo. 2) Design the logo based on the characteristics of the products/services provided by the website. 3) Highlight the business philosophy of the website operator.
For a company or enterprise, it needs a symbol that represents its image and characteristics. Similarly, a website also needs a symbol representing its image and functions, which is the website's logo. As the image representative of a website, the logo needs professional design and some concepts. A banner is a horizontal advertisement on a website, usually located at the top or middle of the website, used to highlight the most important content of the website.
Visual Flow: When people read some information, their vision always has a natural flow habit - what to look at first, then next, and so on. Psychological studies show that the general browsing habit is from top to bottom, from left to right. On a plane, it is loose on top and stable but oppressive at the bottom. Similarly, the left side is loose and the right side is stable on a plane. Therefore, the visual impact on the upper part of the plane is stronger than the lower part, and the left side is stronger than the right side. Thus, the upper and middle-upper parts of the plane are called the "optimal view area", which is the best place. In web design, some prominent or recommended information is usually placed in this position. Of course, this visual flow is just a feeling, not a fixed formula. As long as it conforms to people's psychological order and logical order, it can be more flexibly applied. In web design, flexible and reasonable application directly affects the accuracy and effectiveness of information transmission.
Webpage Framework and Layout: Webpage layout can roughly be divided into "national" character type, corner type, "T" character type, "L" character type, comprehensive framework type, Flash type, and variable type. Here, I won't go into each one in detail. In fact, when we do design, we don't overthink about what form to use. For example, when we see a round object on a piece of paper, it's easy to associate it with the sun, while others may associate it with the moon, etc... This is all a kind of form metaphor. The most important thing is to grasp the client's needs, determine the website's positioning, and create a reasonable framework layout.
1. Resolution: The overall width of a webpage can be set in three ways: percentage, pixels, and pixels + percentage. Usually, in website construction, the pixel form is the most commonly used, and industry websites are no exception. When designing webpages, we must consider the resolution issue. With the development of technology, we usually use resolutions of 1024*768 and 800*600. Now, many websites online use a width of 778 pixels. Under an 800 resolution, this often makes the entire webpage feel cramped and unventilated. Actually, this width refers to the widest width of a webpage under an 800*600 resolution, which does not represent the optimal visual experience. You might try 760~770 pixels, which can achieve a better visual effect whether under a 1024 or 800 resolution.
2. Reasonable Advertising: Currently, some website advertisements (popup ads, floating ads, large ads, banner ads, full-width ads, etc.) make people feel very cumbersome, unwilling to even look at them, sometimes even causing people to leave your website altogether. This seriously affects the website, and the advertisements fail to achieve their intended purpose. These issues are among the things we need to consider and plan before designing a website. There are two types of floating ads: the first type floats up and down in the empty spaces on both sides of the webpage; the second type moves randomly across the entire screen. It is recommended to use the first type whenever possible, and if the second type is unavoidable, try to limit the number to one at most. If there are too many, it will directly affect the user's psychology and prevent users from browsing information, achieving the opposite effect. Home page advertisements should not be excessive, moderate is enough. For example, on registration pages or certain purchase steps, it is best not to display too much irrelevant content to distract users, avoiding customer loss, etc.
3. Rational Use of Space: Many webpages have one characteristic, described in one word - "stuffed". They cram various kinds of information, such as text, images, animations, etc., onto the page without consideration, filling as much as possible, lacking standardization, leading to many inconveniences when browsing. Mainly, the page lacks distinction between primary and secondary elements, distracting the main focus, or having no emphasis, poorly categorized, looking like a mishmash. Making it difficult for people to find what they need. Some pages are completely blank, losing balance, which can be described with the word "scattered". It is not necessary to fill the entire page to avoid emptiness, nor is it necessary to leave the entire page empty to avoid fullness. As long as the arrangement is reasonable and organically combined, the page can achieve balance. Even if a large part of one side is left empty, it will not make people feel empty, instead, it will give people a broad space for thought, leaving room for reflection and achieving visual effects.
4. Text Arrangement: In web design, the handling of fonts, colors, layouts, graphics, and other design elements is equally critical.
4.1 Text Graphics: Text graphics involve presenting text in the form of images. This form is most commonly used in sub-sections of a page because it stands out, beautifies the page, makes the page more humanized, and enhances visual effects, which cannot be achieved by plain text. For universal websites, the drawback is poor scalability.
4.2 Emphasized Text: If individual words are to be emphasized as the focal point of the page, you can reinforce the visual effect consciously through bolding, underlining, enlarging the font size, adding directional symbols, tilting the font, or changing the font color, making them stand out and eye-catching within the overall page. These methods actually utilize the principle of contrast. If the update frequency is low, text graphics can also be used.
Website Color Scheme:
1. Use one color. This means selecting one color first, then adjusting the transparency or saturation (in simpler terms, lightening or darkening the color), producing new colors for use on the webpage. Such pages appear color-unified and layered.
2. Use two colors. First select one color, then choose its complementary color (Ctrl+Shift+I in Photoshop), then make minor adjustments. The entire page is rich in color but not overly complex.
3. Use a single color family. Simply put, use a set of harmonious colors, such as light blue, light yellow, light green; or earthy yellow, earthy gray, earthy blue. That is, using different colors within the same color family to add color to the webpage without being garish, maintaining a unified tone. This color scheme is the most commonly used in website design.
4. Gray is known as the "universal color" in web design, characterized by its ability to pair with any color. When using it, control the amount to avoid making the webpage look dull. In web color schemes, try to limit the number of colors to three or less to avoid making the webpage look garish, chaotic, and lacking a dominant color. The contrast between the background and foreground should be as high as possible (avoid using overly intricate patterns as backgrounds) to highlight the main textual content.
The standard operating procedures for Changchun website construction can be considered from the above factors, refining and quantifying the key control points of website construction, describing them in a unified format.