Iron Ox Wu Jianzhong Other people's links pass weight to your website

by jinmazt on 2011-06-28 14:34:59

The long-awaited Google PR was finally updated significantly before the Chinese New Year in 2011, and the previous rumors that PR had stopped updating were debunked. Whether it's Sogou's SR or Alexa, even Baidu itself has a standard for measuring websites. It goes without saying that websites with higher PR values generally have better quality and are assigned higher weight by Google, despite Google previously stating that PR should not be overemphasized. In reality, many websites have explicit requirements for PR when exchanging links, which shows that webmasters still highly recognize PR, because we know that compared to its peers, Google is more accurate and objective in determining website weight. In the hearts of webmasters, although Google kept everyone waiting, PR is definitely not trivial.

1. Google's leading position in search fairness makes webmasters value PR more.

If we say that Google is currently the most fair among search engines, I believe the majority would not have too much objection. This fairness is reflected in two aspects: first, it rarely interferes with natural rankings; if there is interference, it is only to continuously improve the algorithm to make the website rankings and assigned weights closer to user needs; second, its improved algorithm allows more valuable websites to appear earlier to users; third, we can already see from Google's refusal to accept the Chinese government's review that it upholds the concept of freedom above all, even at the expense of interests.

Google's core philosophy is to build a healthy company, and its principle of "don't be evil" is something many in the same industry cannot catch up with. Colleagues in website construction or network optimization know that in the past, if you did not do promotion, your website might disappear overnight on a certain search engine. And we all know, this would not happen with Google. Even now, Google still insists on distinguishing between website promotion advertisements and natural rankings and clearly marking them with color blocks. Good business ethics and credibility have won more trust, and webmasters like Google because it does not oppose standard and formal website optimization but instead encourages and guides it. Looking at some domestic search engines, we can understand more.

2. PR is a comprehensive reflection of website quality and an important basis for website ranking.

There is no doubt that the weight assigned to a PR6 website will certainly be greater than that of a PR4 website, just as Baidu judges website weight differently for different websites. Websites with higher weight share some common characteristics: frequent snapshot updates, more indexed pages, and a more direct one being higher rankings for the same keywords. However, as the algorithms of search engines are constantly updated, these factors are also changing. Compared to subtle changes, Google provides a broader reference point, which is the PR value. Generally speaking, a website's PR value will be updated every three to four months, sometimes even remaining stable for a longer period, so it serves as a guide for judging website quality.

Why is Google's PR value a comprehensive reflection of a website's weight? We need to explore the origin of Google's PR. Google believes that a good website will have its page content reprinted many times, and the search engine spider program will encounter more text links to this website when starting from a certain page. This relatively primitive and simple calculation method lets us understand an important truth: the two important aspects of judging website weight are high-quality content and backlinks. Later, major search engines continuously enriched their standards for judging website weight, introducing criteria for originality and quality of website content, website traffic and reprinting times, and even assigning different values to backlinks based on the weight of different websites.

Based on the purpose of search engine algorithms, we can easily understand why some websites rank higher. And Google gives us a direction: if your website quality continues to improve, the most obvious sign is that your Google PR value will be relatively higher. Now, not only Google, but Sogou's SR is also the same. Therefore, website optimization, even if it is solely based on improving Google PR value, if done seriously, the PR will continue to rise, and the website ranking will surely slowly go up, and almost on all search engines (of course, websites whose rankings are artificially manipulated are excluded). We can also see that those websites ranked very high on various search engines all have high PR values.

3. Links transmit weight, and high PR naturally attracts more webmasters.

When exchanging links, some websites explicitly use Google PR value as an important criterion for judging whether the other party's website meets the standard. As mentioned earlier, Google PR clearly indicates the relative quality of a website. Regarding links, search engines not only record the number of reverse text links but also pay more attention to the quality of the imported link websites. Some webmasters have expressed that a high-quality reverse text link (generally, a PR value of 6 or above is considered a high-quality website) is equivalent to 100 low-quality website links. The role of website quality in links is evident, so when exchanging links, the majority hopes that the imported link website has higher quality and is preferably from the same industry, because this conforms to the principle of link relevance and brings higher weight.

Another reason for hoping for a higher-weighted linked website is that others' links pass weight to your website, and similarly, your website also passes weight to the linked website. If the other party's website has lower weight, undoubtedly you will assign higher weight to the other party. That is to say, when search engines judge and assign website weight, they care not only about who gives you links and how much weight they bring but also about where you link and how much weight you assign to the other party. Understanding this principle, when exchanging links, we need to follow two principles: the relevance of the linked object, preferably websites in the same or related industries, and the weight of the linked object's website. When exchanging links, valuing PR and insisting on quality over quantity is worth adhering to.

Two years ago, someone took out Google's notice and claimed that PR had stopped updating. Later, Google PR's continuous updates debunked the rumor. Even this year, some webmasters confidently said that Google's move to Hong Kong would stop updating PR values for mainland China websites, but PR was still updated, albeit after our anxious wait. It can be foreseen that as an important part of Google's algorithm for judging website weight and ranking, Google PR will continue to be updated, because it has become indispensable in the hearts of many webmasters. Google PR itself reflects website quality and weight, and Google has no reason to stop or cancel it. This article is originally written by a professional website construction company, Shanghai Yinhai Technology (www), and we will continue to release more exciting content.