In the 10 years of Internet development, the heatwave of e-commerce has long since come and covered the entire network, invigorating everyone; an increasing number of e-commerce companies are emerging, and it is not hard to see that e-commerce has a bright future. Everyone can feel the rhythm that e-commerce brings to real society. With the rapid expansion of e-commerce, more demands lie in the talents behind who manipulate e-commerce. In other words, the shortage of talent will become the main culprit for more enterprises' Internet development.
According to the 5th workplace trend analysis report released by 51job.com, the demand for talents in the Internet and e-commerce industries continues to rise. Among the talent demands of various industries, the employment dilemma of e-commerce stands out even more, becoming the "high-end hunger" for all enterprises seeking virtuous talents.
Most graduates from many e-commerce colleges and vocational schools cannot take up their posts directly, resulting in low employment rates. Students have also become picky about internships, focusing on well-known companies and non-profit organizations' public welfare projects. Compared with small and medium-sized enterprises (SMEs), the welfare benefits and working environment cannot attract college students to stay. Despite the great employment pressure, many interns still say "no" to job positions. With the majority of professional talents turning to other industries after graduation, in the increasingly fast-developing e-commerce, the contradiction of "mismatch between production and sales" cannot be resolved in time. The gap between supply and demand of talents can only get worse. Enterprises offer high salaries to dig for talents everywhere, meeting the "blood-sucking" development needs. "Thirsty" enterprises and "golden" talents stage guerrilla warfare everywhere.
Relevant reports show that as of March 2011, the total number of group-buying websites has exceeded 3600, with a monthly growth rate of 29.33%; there are 11,800 online retail websites, with a monthly visit volume of 309 million; there are 21,700 industry e-commerce websites, increasing by 31.16% compared to the same period last year. In 2011, the e-commerce industry as a whole continues to grow. As the main force in building e-commerce websites, SMEs have strong website construction needs. However, due to restrictions on the quantity of relevant talents and operating environment, the road to e-commerce does not seem so optimistic. Enterprise expansion and rise are closely related to talents. The development situation makes e-commerce professionals instantly become the "new favorite", and the shortage of talents breeds the growing pains of enterprises.
Looking at the development process of China's e-commerce market, more and more Internet users use e-commerce to complete online consumption. From initially browsing information and chatting online, it has evolved into today's online communication, online transactions, and online shopping. A new round of the heatwave is also influencing the transformation of traditional enterprise development. Relevant data shows that currently, the number of domestic users using e-commerce has exceeded 300 million. The history of e-commerce has gone through B2B, C2C, B2C, and now to the much-discussed next gold mine O2O. Enterprises at the forefront of the starting line have already established themselves firmly. With the steady progress of e-commerce, as competitors are making money everywhere, enterprise leaders are trying every means to break through barriers to poach talents. Amidst the continuous explosion of the Internet e-commerce in the past ten years, while promoting the economic development of enterprises, it also brings the current tight situation of e-commerce talents.
According to relevant reports, in June, when Alibaba Group announced the split of Taobao into three parts, for more small and medium sellers, the development space was greatly enhanced. But they face the problem of lacking professional talents and do not know how to start the business path. In response to this, Taobao also launched a plan to cultivate e-commerce talents for millions of small and medium sellers. In the "Light Up Taobao Road" series of activities lasting over half a year, professional lecturers from Taobao University will analyze and explain various e-commerce issues encountered by the frontline "little brothers" of small and medium sellers, promoting the growth of e-commerce for small and medium sellers. Through rapid operation, it promotes the synchronous increase in sales and profits of online stores, creating an open, collaborative, and prosperous e-commerce ecosystem.
All of this conveys one message: e-commerce has undoubtedly become the hottest Internet product, and e-commerce talents have become the sought-after prize for all enterprises! Experts from China Nuowang (www.nuo.cn) across the country stated that the development of e-commerce is inevitable. Relative to large enterprises, SMEs have even more need for e-commerce because they operate consumer goods, have smaller scales, and have a wide variety of products, which fit the characteristics of e-commerce marketing. It is suggested to choose professional web builders and IDC service providers to build e-commerce platforms. Only professionalism can bring more benefits to enterprises, attract talents, and retain talents for long-term battle in the business route.
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Author: (China Nuowang) Guangzhou Yinghu Network Development Co., Ltd. (The copyright of this article belongs to Guangzhou Yinghu Network Development Co., Ltd. If you need to reprint, do not arbitrarily delete or add advertisements; violators will be held legally responsible; hereby declared.)
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