Keywords: Shaolin Temple, online, open store, martial arts, secret manual
The Shaolin Temple Industry Co., Ltd. officially enters the field of e-commerce, with its subsidiary, Shaolin Happy Land Co., Ltd., setting up shop on Taobao.com. Yesterday, I learned from Taobao that the Shaolin Temple has officially opened its first online specialty store, which specializes in selling traditional cultural goods with the characteristics of the Shaolin Temple, such as monks' cloth shoes, exercise wrist guards, and Buddhist scriptures.
In the Shaolin Temple's online store, I saw that the prices of the goods range from dozens to nearly ten thousand yuan, including Pu'er tea specialties from the Shaolin Temple, Buddha niche candlesticks, protective gear for martial monks' practice, cloth shoes, etc. A set of "martial arts secret manuals" is priced at 9,999 yuan, making it the most expensive item in the online store. It is introduced that this set of "martial arts secret manuals" summarizes the essence of generations of Shaolin martial monks' training, breaking the previous book format and highlighting the traditional characteristics of the Chinese nation. The entire book uses more than 10 types of materials and is made using more than 90 kinds of exquisite craftsmanship. "The main purpose of opening a store online is to introduce more people to the cultural characteristics of the Shaolin Temple and let more people understand the Shaolin Temple," said Mr. Qian, a relevant person in charge of the Shaolin Temple online store. "For a long time, people have only understood the Shaolin Temple as a tourist attraction, but in fact, what makes the Shaolin Temple even more charming is its thousands of years of cultural heritage."
Netizens and consumers have different opinions about the Shaolin Temple opening a store online. Some consumers told reporters that they find it quite novel for the Shaolin Temple to open a store online and expressed interest in the collectibles sold online. They mentioned not having time to visit Mount Song's Shaolin Temple, so buying a characteristic product online for collection seems interesting; other consumers believe that as a representative of Buddhism, the Shaolin Temple engaging in commercial activities is somewhat inappropriate. One netizen told reporters, "Opening an online store by the Shaolin Temple is just a way to attract more tourists to visit Mount Song, and temple commercialization isn't anything new these days. Doing this is essentially self-promotion."
On the other hand, the Shaolin Temple side stated that they do not wish to see the Shaolin Temple merely grow into a pure tourist attraction. "Opening a store online is to allow those who don’t have the opportunity to come to the Shaolin Temple to understand it through texts or physical items."
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