The cake of domestic e-commerce is getting bigger and bigger, and the home appliance retail giant Suning also takes advantage of e-commerce to start selling books online. Ling Guosheng, general manager of Suning.com, said that the number of books online will increase from the current more than ten kinds to 300,000-400,000, and emphasized that "books are just a trial run, and there will be more business expansions in the future." This move has caused a stir in the domestic industry.
With the rapid development of the Internet, the development of industry websites is very fast, and e-commerce continues to grow. Suning missed the best time for the big and juicy e-commerce market, fell far behind other competitors, and now with the development of the situation, Suning has become aware and is fully committed to building a mall to catch up with the trend of the times. Ma Xiaohui, vice president of Showtime Network, said: "If there is a bubble in the domestic e-commerce industry, then this bubble is just beginning to inflate." As a latecomer to e-commerce and a giant in the home appliance industry, how can Suning compete with merchants who are not on the same starting line and stand out among the many e-commerce companies? It's really a kind of illusory bubble.
Currently, the online shopping mall market is becoming increasingly saturated. JD.com, Joyo, and Dangdang are all the elder brothers of online bookstores and have been involved in the network world for the longest time. E-commerce is getting more and more popular, and witnessing others' success, the sleeping lion Suning.com can no longer hold back and has awakened. Zhang Jindong, chairman of Suning, said: "Suning is currently in a new exploratory model stage, and if it fails, it will retreat to the home appliance chain." He pointed out that Suning will develop into a comprehensive platform covering home appliances, furniture, department stores, books, audio-visual products, sports, daily necessities, and outdoor products, as well as virtual products such as online legal services, educational consulting, air tickets, and hotels, forming a diversified and personalized product chain, and claimed to "recreate a Suning online."
Relevant data shows that JD.com achieved a turnover of 10.2 billion yuan through B2C online sales via the Internet in 2010. The data detonated a huge market, and leading enterprises in the industry began fierce competition. Liu Qiangdong, founder of JD.com, said: "Although the e-commerce market is large, there will definitely be major consolidation in a few years, and specialized e-commerce companies will become more professional and advantageous, which is a reflection of industrial division of labor." At the same time, he implied that traditional giants need a long process to keep up with the pace of the times.
There is news that this time Suning.com will join forces with Dangdang to fiercely battle against JD.com, targeting JD as an invader and trying to launch a dual attack with Dangdang to break into the market, break through e-commerce, and catch up with JD.com. Industry insiders pointed out that Dangdang and Suning.com have both engaged in prolonged price wars with JD in books and home appliances, and have long awaited a showdown. If they join forces to encircle and suppress, it will certainly give JD a surprise blow.
From Suning's strong push into e-commerce this time, it can be seen that time waits for no one, and the era of e-commerce has already become a hot topic on the Internet. The arrival of the "web merchant" era is an inevitable trend and the direction of future trade. In recent years, under the promotion of various governments, industrial and commercial departments, social demand, and network technology, whether brand enterprises or small and medium-sized enterprises have joined the ranks of e-commerce. E-commerce is developing at an astonishing speed globally. Continuous improvement in network technology also provides a better platform for enterprises to conduct e-commerce. Experts from China Nuowang www.nuo.cn suggest that in today's era of economic globalization, enterprises must build their own e-commerce platforms and establish their own websites. This is the need of the times for network development, and choosing a professional IDC service provider will be like buying a permanent "peace" insurance for continuous and stable profits on the Internet.
This time Suning is coming prepared, determined to regain its lost ground in B2C. This trial run by Suning is just the beginning, and dominating the B2C field is its true purpose. The Chinese e-commerce industry will also bring about tremendous changes, and the Internet era will evolve from "netizens" and "internet friends" to "web merchants." Believe that when the joint encirclement war between Suning and Dangdang begins, the e-commerce field will usher in a new round of fierce battles, and ultimately, who will win remains unknown.
Author: (China Nuowang) Guangzhou Yinghu Network Development Co., Ltd. (Copyright belongs to Guangzhou Yinghu Network Development Co., Ltd. If you wish to reprint, do not arbitrarily delete or modify content or add advertisements; violators will be held legally responsible. Special statement.)
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