On June 20, ICANN announced in Singapore that new generic top-level domains (gTLDs) will be significantly increased starting from late January 2012. The registration of international top-level domains will be open to non-English characters such as Chinese characters. Any company, registrar, or organization that meets the new application requirements can submit an application and become a registry for the new gTLD after being approved by ICANN. It is estimated that there will be hundreds of new internet domain suffixes, which is one of the biggest changes in the internet industry since the 1980s.
At the conference, it was announced that any applicant who pays $185,000 and an annual fee of $25,000 with the qualifications to manage and maintain, can own a top-level domain.
The new domains can be classified according to different themes and industries, including industry, geography, location, and ethnicity, eliminating all restrictions on domain suffixes. Any word can be used as a domain suffix, including Arabic, Chinese, etc. Manufacturers can also use their brand as a domain suffix. It is expected that a large number of new domain applications will be submitted worldwide. The twenty or so existing common top-level domains such as .com, .net, .org will increase to hundreds or even thousands, including .mobile, .weibo, .apple, .bmw, which may become new top-level domains commonly used by Chinese people globally. Through the domain name, you can know which enterprise it belongs to, which has a very good brand promotion effect for enhancing corporate image. This means that domain names will go global and become personalized, and China as a top-level domain has been officially incorporated into the global internet domain system.
After the announcement, it attracted the attention of many well-known enterprises and domain investors. After six years of intense debate and public opinion collection, the proposal for the new top-level domain has been passed. Industry insiders analyzed that the new top-level domain is like a clean sheet of paper, and enterprises are like newborns, providing more opportunities to establish exclusive online identities. This might be the beginning of a new round of internet domain asset competition and a completely new era of reform in the domain world.
As the global domain field's dominant force, .com has led to a shortage of global traditional domain resources, and some enterprises have spent millions of dollars to buy domain names at high prices. Opening new generic top-level domains provides more opportunities for enterprises with cross-regional operations, rich product lines, and development strategies for enterprise brands and internationalization, which is also the inner call of many institutions and enterprises. Global e-commerce experts, China Nuowang www.nuo.cn, stated that valuable domain names should be appropriately protected, collected, and invested in potential domain names to seize business opportunities. As a domain investor, besides paying attention to how to register a good domain name, choosing a legitimate domain management IDC service provider is equally important. Domain "chickens" flying away, KFC suing for domain names, the famous trademark "KFC" of the global chain "Kentucky Fried Chicken" fast-food store in China's internet has become a website called "Cool Get Rich". Such incidents of domain names disappearing without wings are countless.
The emergence of every new thing will bring joy and sorrow. Just like trademark infringement in the real world, many in the internet world take advantage of loopholes in domain management, maliciously registering domain names to gain improper benefits. Many enterprises' internal systems encounter cybersecurity issues. The arrival of new top-level domains increases the cost and complexity of enterprise maintenance. A domain asset competition is about to begin, and the domain war will become increasingly fierce. At the same time, we look forward to the true face of the new round of internet domain names.
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