In our daily SEO work, there are four aspects that we should pay attention to in order to be search engine friendly:
1. Pages include keywords or related terms
The web page content should provide a clear description around the keywords. This not only makes users like your content more but also encourages other webmasters to link to your pages. The content of the website's pages should include keywords or related vocabulary (words that users might search for), because this helps increase the exposure of your web pages in search results when users conduct searches. Often, even if the webpage title does not contain the exact keyword searched by the user, as long as the keyword appears within the content, the page can still be displayed in the search results. This is particularly evident with long-tail keywords.