This spin-off is the most powerful adjustment in terms of organizational structure since the establishment of Alibaba Group. As for the fact that Ma Yun disclosed the spin-off news of Taobao when he was deeply involved in the equity dispute of Alipay, the industry believed that this move aimed to cleverly shift the focus of public attention. Industry insiders speculated that the split of Taobao should be a long-planned transformation, but it was released in advance due to the double pressures of Tencent's recently launched large platform strategy and the public relations crisis of Alipay.