The Ten Essential Guidelines for Search Engine Marketing (SEM)!

This article is reprinted from: Shanghai SEO http://www.seo-sh.cn/sem/247.html

Below are the 10 conceptual principles of Search Engine Marketing (SEM), dedicated to all friends in website planning, and for Yang Fan and I to improve together!

1. Focus on user experience.

SWJ Summary: The ultimate goal is still the customer; think more from the user's or customer's perspective.

2. Promoting keywords is more important than buying keywords.

SWJ Summary: Although promoting a set or a keyword is more important than buying a set or a keyword, reasonable deployment can make things twice as effective with half the effort!

3. Gather ideas widely, obtain internal wisdom and technology from the company.

SWJ Summary: The strength of a group is much more meaningful than one person racking their brains alone - even geniuses benefit from this. Absorbing unfavorable comments is more beneficial to you!

4. Continuous optimization.

SWJ Summary: This optimization not only applies to web pages and keywords, but more importantly, it's about "user optimization"!

5. Pay attention to relevance.

SWJ Summary: The scope of relevance is relatively large, including the relevance between articles and user groups. The core of SEO still revolves around what SWJ has always mentioned - "strategy"!

6. Straightforward copywriting is more effective.

SWJ Summary: Instead of having a group of people talking aimlessly, focus on something more practical. Talking is less effective than writing, writing less effective than doing, and doing less effective than accumulating more!

7. Integrate organically with 360-degree advertising campaigns.

SWJ Summary: In today’s network world, even good products need maximum promotion and publicity! Turn passivity into proactivity!

8. Bidding tools are not everything.

SWJ Summary: Those who do bidding are not as good as those who do SEO, and those who do SEO are not as good as those with high user experience values!

9. Refuse to harass users and search engines.

SWJ Summary: This is a deeper topic. To summarize briefly, prioritize user experience! Don’t rely solely on search engines; diversify development and promotion!

10. Patience, patience, patience.

SWJ Summary: As Yang Fan said, patience, patience, patience - three kinds of patience don't mean being patient three times, but rather wise patience! SWJ: "Persist, persist, but beware! Don't blindly persist!"

If you encounter any difficulties in writing website planning documents, website operation, website promotion, or online advertising, please contact me, Yang Fan. Let's research together and solve problems. If you are interested in SEO optimization, you can come and find SWJ. We are very willing to exchange ideas, discuss, learn from each other, and progress together!