What is online advertising planning!

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What is online advertising planning? What does online advertising planning mean?

Online advertising planning, as the name suggests, refers to the planning of online advertisements. It is the work undertaken by online advertising agencies to comprehensively plan and deploy advertising activities after receiving a client's request for online ad placement.

The entity responsible for conducting advertising planning is the online advertising agency. First, the agency must have an in-depth understanding of the advertiser's situation and product characteristics. Based on this understanding, they analyze market trends and combine their own capabilities and experience in operating online ads to develop an advertising plan, propose a budget, and predict the economic benefits after the plan is implemented.

The creation of online advertising plans by advertising agencies serves the needs of online advertisers. The agency develops a "Network Advertising Plan" for the client in written form, which becomes effective only after the client reviews and approves it, followed by signing an economic contract. If the client is dissatisfied with the "Network Advertising Plan," they can suggest revisions or even revoke the commission. Therefore, the purpose of online advertising planning is to serve the advertiser.

Online advertising planning covers a wide range of content, including the arrangement of the main theme of the advertisement, determination of the target audience, creation of the advertisement copy, selection of the advertising strategy, choice of timing for the advertisement, evaluation of the advertisement effect, etc. Once the online advertising plan is approved by the client, it becomes the blueprint for the online advertisement. The online advertising agency will strictly adhere to the "Network Advertising Plan" during the production process. In case of special circumstances requiring adjustments to the plan, timely consultations with the client are necessary, and any modifications to the original plan must be approved by the client. The client should regularly check the implementation status of the "Network Advertising Plan" by the advertising agency.