Xinyang News (Correspondents Zhang Yaokui and Guo Chunsheng) - "Here's 8,000 yuan, count it," said Ma Qinying, manager of Jiaxin Embroidery Company in Shizhaipu Town, Suiping County, as she handed over a thick stack of Renminbi to Ding Qin'e, who looked worried.
Ding Qin'e is one of many rural women in the town who use their leisure time from farming to engage in cross-stitch embroidery. She spent more than three months creating an embroidered nine-foot peony scroll titled "Flowers in Full Bloom" worth over 8,000 yuan. With just a phone call to the embroidery company, she easily turned her work into cash right at her doorstep.
Ding Qin'e said: "In the past, once we had free time from farming, after finishing housework, there was nothing to do but gather in groups to play cards or gossip idly about family matters. Losing at cards made us feel bad, and inappropriate talk led to misunderstandings, all while wasting precious time. Now, once the housework is done, the sisters gather together to embroider, earning money effortlessly. Our mood is especially good, and we feel very confident. We sincerely thank the local government for its 'Women Entrepreneurship' project."
In the implementation of the "Women Entrepreneurship" project, through in-depth research, the Women's Federation of the town believed that cross-stitch embroidery is a rising industry in recent years. Its products are widely used in high-end areas such as hall and home decoration, clothing accessories, and pendant decorations. The market demand is large, with a broad prospect and great potential for development. Its techniques are easy to understand and learn, not restricted by age or educational level, requiring minimal investment and yielding quick results. It is a suitable activity for everyone, enhancing the quality of rural women, cultivating sentiment, showcasing talent, and achieving income growth during agricultural off-seasons.
To quickly convert this distinctive skill of cross-stitch embroidery into a characteristic industry, in August 2009, the Women's Federation supported Ma Qinying, a skilled cross-stitch embroiderer with certain organizational abilities, to establish Jiaxin Embroidery Company. Relying on this company, they adopted the "Company + Farmers" model, providing free technical training to women throughout the town, responsible for supplying materials, offering technical guidance, and purchasing and selling embroidered products. This quickly formed a cross-stitch embroidery production, supply, and sales chain led by Jiaxin Embroidery Company. To date, the company has organized 42 training sessions at the town and village levels, training more than 1,460 rural women. Students like Ding Qin'e, Li Meizhi, Zhang Chunli, Liu Chunling, and Wang have become technical backbone and instructors in their respective villages, with monthly incomes exceeding 3,000 yuan. Through teaching, helping, and leading, cross-stitch embroidery has been rapidly promoted across the entire town, expanding its team to over 2,000 people, with an annual output value exceeding 50 million yuan.
With the increasing number of participants, cross-stitch embroidery has become a popular industry for rural women in Shizhaipu to increase income and achieve wealth. Cross-stitch embroidery has changed the lifestyle of rural women in Shizhaipu, showcasing the collective style of clever hands enriching lives, and embroidering self-reliance, confidence, pride, and a beautiful happy new life.
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