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According to reports from China Film News, on July 10, 2010, the No. 11 event of the public welfare film exhibition viewing group will be held at the China Film Museum. Beijing Film Academy teacher Su Mu will be invited to analyze the excellent domestic film "A Violent Day in the Sun" and his monograph written for this film, "The Boys of the Sun". The theme is "Days with Movies, One Day Better Than a Century".
As of June 2010, the auditorium of the China Film Museum has held 10 public welfare film exhibition viewing group activities, accumulating a total of 630 participants. The audience mainly consists of college students from various universities and members, and there are also many on-site audiences. Participating universities include Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, China Agricultural University, Central Academy of Drama, Beijing Film Academy, Beijing Information Science and Technology University, Chinese Academy of Social Sciences, etc. Thirteen experts including Huang Shixian, Yin Hong, Chen Xuguang, Liang Ming, Wang Yiwen, Ni Jun, Li Bin, Leng Song, Xu Xiaocun, Zhang Yan, Li Huanzheng, Pan Tianqiang, and Sun Bai were invited to attend the event. They watched ten films such as "Love in the Internet Age", "Xilian", "The Undying Radio Waves", "Border Town", "Summer, There Was Wind", "Crazy Racer", "The Founding Ceremony", "Little Flower", "The Black Cannon Incident", and "Clouds and Water Oath". At the same time, 17 guests including the main creative staff of these films, Li Qiankuan, Xiao Guiyun, Huang Jianxin, Huang Jianzhong, Yin Li, Sun Sha, Yuan Xia, Yan Bijun, Jin Chen, Liang Ming, Liu Kui, Rong Xiang, Yao Gang, Huo Nifang, Tang Jiasi, Yu Xiaochun, and Li Qinpin were also invited to attend the event. Together with the experts, they exchanged ideas with the audience about the creation of the films and discussed their feelings about the movies. After the event, 145 movie reviews and impressions were received from university students and members who participated in the activity, totaling nearly 200,000 words. The journal and website of the China Film Museum published excerpts of excellent manuscripts, totaling 110 articles and 57,000 words.
The public welfare film exhibition viewing group activity mainly organizes group audiences to watch films in different themed public welfare film exhibitions, carrying out targeted dissemination of film culture. The content includes five parts: pre-screening explanation, watching films, symposiums, visiting exhibition halls, and writing movie reviews. From explaining the historical background of the movies before screening, to watching the movies, then to multi-party symposiums with experts, creators, and audiences, and finally visiting the movie history exhibition hall, it comprehensively and multi-dimensionally cultivates the audience's interest in excellent Chinese film culture, inspires them to write movie reviews and impressions, and publishes excellent manuscripts in the journal and website of the China Film Museum.
In order to promote excellent film culture and allow more audiences to feel the charm of films, especially to carry out targeted film cultural dissemination and patriotism education for college, middle school, and primary school students, and to run a large social classroom well, the China Film Museum launched the public welfare film exhibition viewing group activity in February 2009, closely surrounding the public welfare film exhibition.