Strategy after website submission

Part One: Section One - Extensively Establishing Backlinks to Improve Website Ranking

1. Why do search engines love links? For search engines, the role of links pointing to web pages can be summarized as follows:

1. Links make it easier for search engines to find your web pages.

2. Search engines use the number of links pointing to a web page as one of the factors to evaluate the importance of that page.

3. Links provide information about the linked page to search engines.

4. [Red100 - The Story of Red Photo Studio www.52poto.cn] Links not only help search engines index your site but also help people find your website.

In short, building a large number of backlinks is important and necessary, and is an indispensable part of SEO work!

2. PR value: PR value is just one of many considerations that search engines take into account when deciding how to present search results, not the sole determinant of rankings.

3. PR value plays the role of a tiebreaker. Assuming two web pages are identical in all other ranking factors except PR value, the one with the higher PR will rank higher.

4. After a website is indexed by Google, it will be assigned a PR value, which will be very low at first.

5. Placing a link on a webpage to another webpage is equivalent to voting for the linked webpage. The more votes a webpage receives, the higher its PR value will be.

6. Linking to other webpages does not reduce the PR value of the linking webpage but increases the PR value of the receiving webpage.

7. Two methods to increase PR value:

1. Increase the number of webpages on the website (the effect is small because the initial PR value is very low).

2. Increase backlinks (a common method to improve PR value) [Red100 - The Story of Red Photo Studio www.52poto.cn].

8. Increase the PR value of the most important webpages (usually the homepage) to help it achieve better rankings in search engines. The homepage will allocate PR value to other pages within the site (which has little effect on improving the overall PR value of the entire site).

9. Websites themselves do not have PR values; webpages do. You can transfer the PR value of high-PR pages to low-PR pages through fewer links. Similarly, you can distribute PR evenly across all pages within the site through many links.

10. Although having more webpages on a website may increase the PR value of the entire site's webpages, try not to create hundreds or thousands of webpages solely to increase PR value. If these pages contain junk content, they could ruin your website (you can retain some old pages, which help improve PR value).

11. You can check PR values using Google's toolbar.

12. Although a webpage's links will not reduce its PR value, they may cause PR leakage (when links point to other websites, PR value must be shared). Ideally, create a separate page for external links, including internal page links in this page, and minimize links to this link page from all other pages of the website.

13. Relevance between two pages: It is technically difficult to measure the relevance between two pages. However, search engines consider a variety of factors when presenting pages, including content and keyword relevance. One way search engines ensure result relevance is through human directories (like Yahoo!).

14. Hub and proximity factors:

Proximity relationship: Search engines refer to some important sites. If your site has a proximity relationship with these major sites (i.e., link hierarchy), fewer intermediate layers indicate that the big site has given you a positive vote, and Google will assign a higher PR score. This is the proximity relationship.

Hub: A hub means making your webpage a link center with many incoming links and outgoing links. Search engines give special attention to such websites [Red100 - The Story of Red Photo Studio www.52poto.cn].

15. Avoid worthless links. If a webpage is not indexed by search engines, then the link from this page to your site is worthless. If search engines detect link fraud (hidden links, link farms, etc.), they will not index the fraudulent page (and may even penalize it), making the link worthless.

16. Confirm the effectiveness of links. Some links appear to point to your site, but actually don't. Currently, there are two deceptive methods: 1. Link styles that search engines cannot recognize (e.g., using scripts). 2. Links first point to somewhere within their own site and then to your webpage.

17. Determine the value of links:

1. Links within text paragraphs are considered more valuable than those in lists or outside the text.

2. Search engines compare incoming and outgoing links on a webpage. If many are reciprocal exchange links, the webpage’s level will decrease.

3. Links to inner pages of a website may be more valuable than links to the homepage. Distributing outgoing links throughout the site rather than concentrating them on a few pages is more valuable [Red100 - The Story of Red Photo Studio www.52poto.cn].

18. Some basic rules about links:

1. Links from webpages with high content relevance are more valuable than those with low relevance (because there is indeed a relevance metric, although currently imprecise, but only temporarily so).

2. Links from webpages with high PR values are more valuable than those with low PR values.

3. All links pointing to your webpage contribute, even if the PR value is low.

4. The more outgoing links a webpage pointing to your site has, the less it contributes to you because the PR value is distributed. In some cases, a webpage with low PR value but fewer outgoing links may contribute more to your webpage's PR value than a webpage with high PR value but more outgoing links.

5. When links contain keywords or use keywords as links, these links become valuable. They provide very valuable information to help search engines make judgments, which is beneficial for webpage rankings.

6. As a link strategy, placing your website in a central position adjacent to important websites will unleash enormous energy, drawing special attention from search engines.

Part Two: Section Two - Methods for Building Backlinks

1. [Red100 - The Story of Red Photo Studio www.52poto.cn] Standardizing your link style is crucial. Including keywords in the link text is very important. You can create a page to uniformly set the link style and provide code, making it convenient for other websites to add links to your site. Principles for link text style: Start the link text with core keywords or phrases, optionally adding other keywords, emphasizing core keywords in the description, and combining other keywords.

2. Some methods for link construction: 1. Register address directories 2. Mobilize friends and family 3. Mobilize employees 4. Contact industry organizations 5. Exchange links with companies you have business dealings with 6. Apply to become a typical customer 7. Publish press releases 8. Find websites linking to competitors 9. Exchange links 10. Use search engines to search for link-addition websites 11. Use link software and services 12. Create blogs 13. Recommend websites in forums 14. Track offline print materials 15. Content distribution 16. Apply for online awards 17. Pay to purchase links 18. Other unworthy link methods. Below is a detailed explanation of these link methods:

1. Register address directories: The importance of registering directories like Yahoo and ODP not only lies in visitors being able to find us from the target but also in search engines frequently reading these directories, which is very beneficial for website rankings.

2. Mobilize friends and family, employees: Encourage everyone you know to add your link to their blogs or websites. Make sure to provide them with the link style beforehand [Red100 - The Story of Red Photo Studio www.52poto.cn].

3. Contact industry organizations: Industry organization or association sites are very useful free resources that should attract your attention. If you are a member, try to get them to include your website in their member list. These organizations include local and national industry organizations.

4. Exchange links with companies you have business dealings with: Contact enterprise websites with which you have partnerships to link to your site. Besides improving PR, you might also gain unexpected benefits (large traffic).

5. Apply to become a typical customer: If you have purchased a certain service, try to become a classic case study for that service.

6. Publish press releases: Release news on public systems, including website links. These news items will be reprinted, spreading further. [Red100 - The Story of Red Photo Studio www.52poto.cn]

7. Find websites linking to competitors: If a website links to your competitor, it is highly likely that it could also link to you.

8. Reciprocal linking: Reciprocal linking means that when you hope another website will link to you, you also link to their site. When using this method, note: Search engines prefer keyword-containing links from websites related to yours and appreciate similar linking to relevant websites. If reciprocal linking lacks relevance, it is hard to be valuable. Generally, relevant websites can exchange links, and different relevant pages can exchange links.

9. Use search engines to search for link-addition websites: You can use search engines to find related websites that can add links. The quality of these websites may not be high, so select relatively higher-quality ones.

10. Use link software and services: Seeking links is very labor-intensive and time-consuming. You can use some link service websites or software to reduce this time cost.

11. Create blogs: Linking to your main site through creating blogs is a great method because this type of link is completely under your control. Things to note when using this method: 1. Blog content should be related to your website. 2. Optimize the blog. 3. Apply for blogs on famous blog hosting websites. 4. Regularly update and maintain blog content.

12. Promote websites in forums: Leave website information or signatures with links in forums.

13. Content distribution: Content distribution is very similar to affiliate programs, where you collaborate with other websites to include your website's content as part of their content [Red100 - The Story of Red Photo Studio www.52poto.cn].

14. Apply for online awards: Keep an eye on online selection activities and lottery events. Active participation may bring unexpected rewards.

15. Unworthwhile links: 1. Message boards on major websites 2. Link farms [Red100 - The Story of Red Photo Studio www.52poto.cn].