"Building a brand in the mind of the customer is like a bird building a nest. It’s accumulated from every fragment or straw it comes across." - Jeremy Bullmore
Months ago, I heard this quote from Bullmore, and since then, I’ve found it to be incredibly applicable to bloggers. Last week, I received a letter from one of my readers (slightly edited with the real name removed for privacy):
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Darren, I subscribed to your ProBlogger blog after discovering some incredible coincidences, and I thought you might find it interesting. I first heard about you at a relative's house in Melbourne (I live in Sydney). We were discussing some topics related to %8...