Recently, topics about domain names have been emerging one after another in China’s Internet circle and these topics are extraordinarily popular. From JD Mall's acquisition of the domain name "jingdong.com" at a high price of RMB 3 million in February this year, to Sina Weibo's use of the new domain name "weibo.com" worth RMB 80 million in April, and to OrientaL EDU's recent use of the new domain name "xdf.cn". Every domain name investment behavior of these well-known domestic enterprises has demonstrated the important strategic significance of domain names for enterprise development.