Gome is not the only traditional electric appliance chain that values the business opportunities in electronic commerce. Upon going online, Gome will also encounter the competition from another Chinese home appliance giant Suning. Suning.com went online in 2010, realized a sales volume of 2 billion yuan in its first year, and is expected to reach 8 billion yuan this year. The presence of strong competitors ahead undoubtedly exerts pressure of profit diversion.