Domestic traditional enterprises are going online one after another, and electronic commerce is flourishing. The development of B2C is gradually surpassing C2C and will become mainstream... After the prosperity of e-commerce, in the fields of online social networking and shopping, the dominant position of women is beyond doubt. On Facebook, more than 60% of the content contributions come from female users, and on the highly popular group-buying site Groupon, 77% of its users are women. Women's enthusiasm for online shopping is forming new B2C increments. The covert competition among major B2C electronic malls targeting female users is also quietly growing.