Rich微博 product of Sina Weibo Tuita (www.tuita.com) is in internal testing

by edivista on 2011-04-15 09:16:54

(Weibo News Network) Related news: Douban.com launches a Weibo platform called Douban Shuo, along with methods to obtain Douban Shuo invitation codes. Following the blog, microblog, and light blog, Shanda has quietly developed a rich microblog product called Tuita (www.tuita.com), which is currently in internal testing phase.

According to insiders, the "rich" in rich microblog refers to supporting richer multimedia information releases, allowing users to share more conveniently and quickly, and also enabling personalized displays based on different carrier characteristics.

A screenshot of the Tuita homepage is provided (click the image to participate in Sina Weibo discussions).

The source further disclosed that this Tuita release by Shanda is based on years of accumulation in interactive entertainment media, serving as an interactive bridge between Shanda's multi-format resources and users, providing the most direct channel for the沉淀and promotion of original content.

It is understood that currently, during the internal testing phase, only internal employees can access Tuita.

Analysts believe that due to the rapid development of microblogs becoming the new darling of China's Internet market, capital markets also have a positive outlook on the future development of microblogs. Major Internet companies are successively entering the microblog market, sparing no expense in building microblog platforms. These objective conditions will inevitably lead to competition among microblog products, and ultimately, the key to victory will be the competition and differentiation of resource accumulation by Internet giants, as well as their ability to attract user stickiness.

Article address: http://www.7weibo.com/blog/post/291.html