1. The homepage should not exceed 3 screens.
2. Try not to use images. When you open Photoshop—consider this:
3. Think about dial-up users in remote mountainous areas who also need to access your website.
4. Consider users from Mozambique who will also visit your website.
5. Take into account the connectivity issues between telecom providers in different regions.
6. Design your website using CSS + div.
7. Optimize your JavaScript. Don't just use someone else's JS without understanding it.
For large websites, the simpler the web design, the better.