At a time when the development of online marketing in our country is beginning to gain momentum, have we recognized the weak core and lagging performance of domestic online marketing? These issues are forcing professionals in China's online marketing sector to consider the future prospects of the industry. As a result, paying attention to the state of online marketing abroad has naturally become a daily necessity for those in the field. The United States, as the birthplace of online marketing, has become a focal point of attention, and Europe, where online marketing developed relatively early, has also become one of the key regions of focus. So, what is the current state of online marketing in Europe?