Jack Ma: The secret to success is attentiveness plus sincerity
Alibaba has succeeded, webmasters without their own traditional enterprises or working on online promotion for traditional enterprises do not care. Taobao has succeeded, webmasters who have never opened an online store and lack sourcing channels also do not care. Alica appeared, with a large number of soft articles and novel concepts, individual webmasters began to pay attention to this emerging project.
Accounts were activated, ads were posted, chosen as cost-per-click if there are no ads. Looking at the full site of GG ads and the new Alica, they thought that next month they should be able to earn more.
Some meticulous webmasters discovered in Alica's income that sometimes, in addition to basic click fees, there would be extra few dollars or even tens of dollars. The name "promotion gift" made webmasters completely unaware of what it was about. Some people secretly rejoiced thinking Alica might have given them extra money, but once they went to the forum to understand, they found out the truth: "At the end of November, we introduced big buyers outside the Alibaba Group (such as Wulin Football), as sponsors of the default ad space. Sites placing these ad spaces will also generate click income. When Alica launched this project, it overlooked that these big buyers had a daily budget limit. Therefore, when the click consumption exceeded the limit, some webmasters' click income was not included. To compensate the affected sites, Alica calculated the sites and amounts, and compensated the webmasters for the difference."
In fact, as an individual webmaster, I am like what was said above, did not particularly care about Jack Ma's success, just admired this uncle whose looks and abilities are similar to aliens, amazed by his entrepreneurship, envied his wealth, and awed by his audacity. But like many ordinary people, I only focused on his results, while knowing very little about the reasons and process of his success.
When this scene from Alica happened to me, I truly discovered the subtle aspects of Jack Ma's success. Perhaps there are many commonalities that can be learned from and appreciated.
Attention to detail: Be better at calculating than the most meticulous person
When do people become the most meticulous? When it involves personal interests, especially in terms of money, even the most foolish person would think thrice before acting. Especially for a large number of individual webmasters relying on ad networks, they have accumulated a lot of experience and methods through long-term struggles. This is why when an ad network cuts volume, it is immediately caught by webmasters and reported on admin5.
Alica's budget system clearly benefits advertisers the most, saving costs and controlling expenses by limiting daily budgets. In fact, many ad networks adopt such a form, including Baidu and GOOGLE's pay-per-click ads. Once the advertiser uses up today's limit, the ad automatically goes offline. For customers, this is a necessary option.
However, for website owners who may not change their ads for 3 or 4 months, their thinking is relatively simple: post the ad, generate clicks, and you should get revenue because whether or not you charge, the ad helps promote the advertiser's product every moment. Even after not charging, a certain click may still bring a consultation call or order. If there is absolutely no charge, it makes no sense.
Some ad networks would rather "grudgingly" defend themselves: "You can definitely take down the ad after it stops being charged, and put it back up when it starts charging again." But how many individual webmasters can actually do that? Managing a few websites already gives webmasters headaches. Should they also switch codes for whether an ad is charged or not?
Alica is ahead of meticulous webmasters in this regard, compensating in a way that satisfies both advertisers and individual webmasters. It calculates the thoughts of both sides and then combines them, resulting in compensation behavior that greatly improves the impression of many individual webmasters on Alica's cost-per-click.
Sincerity: Truly putting heart into work
Regardless of Alica's business operations, the Alica forum has grown from zero in just a few months to now having thousands of posts per day, becoming one of the best forums for webmasters. Not only does it include specific inquiries and feedback related to Alica's business, but it also provides a large amount of webmaster experience and common exchange channels. The management team basically achieves answering all questions and solving problems immediately.
This time, the act of compensating differences can also be seen as sincerely treating webmasters, starting from the fundamental conflict between webmasters and ad networks. Using the strong financial power of the Ali ecosystem as a foundation, it places webmasters' needs first without harming the interests of advertisers, achieving a win-win situation. Although Alica may suffer some financial losses, it will ultimately win the trust and goodwill of webmasters by giving heart for heart.
Jack Ma's strategy actually reflected when doing Taobao. The Ali Union originally promoting Taobao was one of the best in the ad network industry, paying on time and providing stable service were advantages often talked about by webmasters. Therefore, Alica's compensation measures are not a stroke of genius, but Jack Ma's consistent style of doing things.
Regardless of how many websites Alica has joined, or what shortcomings there may be, it is a developing new product moving forward. Behind Alica, there are not only the vast material resources and reputation effects of the Ali ecosystem, but more importantly, the spirit of Jack Ma's success supporting and advancing it.
This article comes from New Earnings http://www.xwangzhuan.cn/, original address: http://www.xwangzhuan.cn/cat_1/92.html